Greenz in Uptown Acquires a New Owner and a Fresh New Look

January 22, 2013 // // Greenz Franchise Systems has signed on Joel Stabile to take over franchise ownership of Greenz Salads’ Uptown franchise eatery. Stabile joined the Greenz team 5 months ago, working as a Shift Manager at the Equinox location. After a few months, he moved over to manage the Uptown location and when the store came up for purchase, he jumped at the chance to take ownership in a product he believed so much in.

“I feel like this opportunity was a perfect storm: a great location, a superior product and a fantastic support system under Greenz CEO and Founder, Casie Caldwell,” said Stabile. “I don’t have to reinvent the wheel. Everything I need to be a success is right in front of me and all I have to do is work hard to keep up the standards that are already in place.”

Under the directive of Dallas designer, Dana Foley Design, renovations to the Uptown location have just been completed, which include:

  • New millwork
  • New artwork package featuring all new art designs and including the centerpiece “sprout’, designed by a local metal shop designer
  • Tabletops
  • Fresh, modern, yet organic, earthy and warm textured look

“We are privileged to have new franchise owner Joel Stabile as a part of the Greenz team,” says Casie Caldwell, Greenz President, CEO and Founder of the Greenz concept. “From the beginning, we’ve been dedicated to creating a positive experience for our Dallas customers, our employees and our franchise partners. Now we’re excited about the rebirth of Greenz Salads original location in the heart of Uptown under Joel’s leadership.”

Founded in Dallas in 2004, Greenz has since grown to four locations, receiving rave reviews and accolades for its fresh salad culinary creations. With more than 16 years of experience as a marketer and entrepreneur, Caldwell has developed a unique fast-casual concept featuring a variety of chef-inspired, mouth-watering salad creations typically found in fine-dining restaurants. The menu also includes the freshest salad ingredients available, along with wraps, sandwiches, and soups.

Photos of Joel Stabile and the new interior of Greenz in Uptown are available for download at

About Greenz

Greenz, salads for z’ adventurous is a fast-casual eatery that focuses on fresh gourmet salads with unique presentations, pleasing everyone from themost devout vegetarian to the diehard meat-eater. Need more? Then order up any tasty sandwich, soup or wrap. Greenz offers the freshest ingredients with the most innovative and exotic combinations with your taste buds and your waistline still in mind. Eat your Greenz at three locations in DFW: 2808 McKinney Avenue in Uptown/Dallas, 5290 Belt Line Rd. in Addison and 4023 Oak Lawn Avenue inside the Equinox Fitness Center. Look for Greenz in Houston, Texas coming in 2013! We make it even easier with delivery, catering and online ordering on our website. Want your own Greenz? Learn how to open your franchise at


Cynthia Smoot


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