Tide Dry Cleaners Expands Franchise System, Opens Location In St. Louis

St. Louis Franchise Extends the Tide Dry Cleaners Promise To Change Dry Cleaning For Good.

BALLWIN, Mo. - Jan. 23, 2013 // PRNewswire // - TDC St. Louis, LLC, in collaboration with Procter & Gamble (P&G), opened a Tide Dry Cleaners® store in Ballwin, MO, the St. Louis area's first location. The store applies Tide's 60 years of fabric-care experience, GreenEarth® cleaning technology and concierge services to meet customers' needs.

"Now, the people of Ballwin get to experience the value of great quality, service and convenience that Tide Dry Cleaners has introduced in other markets across the country," said Brian Bruce , Tide Dry Cleaners St. Louis franchisee.

The new Ballwin store will host a public grand opening, offering discounts and has partnered with Cars 4 Heroes to donate a car to a Military Veteran.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and access to the "Tide Dry Cleaners Anytime" offering, which allows 24-hour pick-up and drop-off. Through its partnership with GreenEarth, and utilization of Tide® fabric care cleaning solutions for wet and dry cleaning, Tide Dry Cleaners offers environmentally friendly cleaning technology to care for a range of garments and textiles. "We are very excited to bring Tide Dry Cleaners to Ballwin. Our locations focus on providing excellent customer service, superior dry cleaning quality and amazing convenience for every customer," said Andrew Gibson , Tide Dry Cleaners Brand Manager.

"We are thrilled to begin our partnership with TDC St. Louis and help them celebrate the opening of their first Tide Dry Cleaners location in the St. Louis area," says Jeff Wampler , CEO, Agile Pursuits Franchising, Inc., a subsidiary of Procter & Gamble.

About Tide Dry Cleaners®

For 65 years, Tide laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide brand, providing superior service that customers want. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit: http://www.tidedrycleaners.com.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry , Ron Benjamin , and Jim Douglas . GreenEarth technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit www.greenearthcleaning.com.

About Cars 4 Heroes

Cars 4 Heroes is a not for profit that provides free basic transportation to Military personnel and their families that are in need. With the help of companies and many in the community, many individuals and families have been helped with a new found freedom to better their lifestyle. Cars 4 Heroes receives over 20,000 requests from those in need every year. For more information, visit www.cars4heroes.org.

SOURCE Tide Dry Cleaners

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