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Big Game, Big Offer: Pizza Hut Expands Hut. Hut. Hut! Campaign With 'BIG' And 'EASY' Fan Offer On Next Big Innovation

By: Pizza Hut |  6 Shares     206 Reads

Pizza Hut to Debut Consumer-Generated Hut. Hut. Hut! Commercial, Tease Next BIG Pizza Creation as Lead Up to Busiest Day of the Year

DALLAS - Jan. 28, 2013 // PRNewswire // - Football fans across America have been shouting "Hut Hut Hut" for a chance to appear in a Pizza Hut commercial before the Big Game, so now America's largest pizza company is saying "thanks" by giving fans a BIG and EASY way to Make It Great following the matchup. After the most common word is heard on the gridiron – "Hut" – Pizza Hut will give America a sneak peek at its next BIG pizza innovation with a free sample from 4-7 p.m. on Tuesday, Feb. 5.

It's all part of Pizza Hut's commitment and promise to give fans "Make It Great" moments throughout the year.

"We've had so much fun celebrating all the Huts with our fans this year that this was the best way we could say thank you for such a great season," said Kurt Kane , CMO, Pizza Hut. "Anyone can give away a pizza, but not just anyone can offer up a new product that's a true category breakthrough. We are the recognized leaders in innovation and this product is definitely going to be a crowd pleaser."

The odds are in favor of football fans redeeming this offer. According to Stats, Inc., "Hut" is heard an average of 90 times per football game. Plus, redemption is simple. Pizza lovers and football fans alike can pick up the product via carryout or dine-in from 4-7 p.m. on Tuesday, Feb. 5. No registration. No memberships required. Just an appetite. Pizza Hut will unveil the new innovation during the official CBS pre-game show on Feb. 3.

"This giveaway will be one of the largest in Pizza Hut history," added Kane. "It's our 'thank you' to our customers who always make the right Hut call on game day and every day because anything less than great just doesn't cut it."

Busiest Day by the Numbers

The day of the Big Game is the busiest day of the year at Pizza Hut restaurants around the country, and America's largest pizza chain is prepping to sell more than 2 million pizzas and 5 million wings for this year's matchup. That's 16 Million slices of pizza in one day! Here are more fun facts from Pizza Hut.

• 23 Million: Feet of Pizza Hut pizza sold on the big day – enough to cross the Golden Gate Bridge more than 1,200 times.
• 2 Million: Pizzas sold on game day, 27 times the maximum capacity of the site of this year's game.
• 1,200: Tons of Pizza Hut pizza sold for the Big Game, which is equal to 960,000 Dungeness crabs or 1.6 million blue crabs.
• 120,000: Pizza Hut employees working across America to deliver Make it Great moments to pizza lovers on the company's busiest day.

Why wait? Plan ahead. Pizza lovers are encouraged to place early orders online at PizzaHut.com starting today. In addition to online ordering, fans can place orders for their favorite pizza, pasta and wings from their mobile devices via apps, text message and mobile web.

Feeding the Home Team

For the first time ever, Pizza Hut has brought its value box duo to the table for the Big Game. The Big Dinner Box (two medium rectangular one-topping pizzas, five breadsticks and the choice of wings, Stuffed Pizza Rollers or Tuscani Pasta all in one box for only $19.99) and $10 Dinner Box (medium one-topping rectangular pan pizza, five breadsticks with marinara sauce and 10 cinnamon sticks with a sweet icing cup in one box for only $10). To complement these epic boxes, Pizza Hut has extended the legendary $10 Any deal that allows fans to choose any size pizza with our legendary crusts with any toppings.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 55 years ago in Wichita, Kansas, and today operates more than 10,000 restaurants in more than 90 countries. Pizza Hut also operates nearly 4,000 Wingstreet restaurants. To order online from Pizza Hut, visit PizzaHut.com.

Media Contacts:

Doug Terfehr
972.338.6992
doug.terfehr@yum.com

Luke DeRouen
214.727.3708
luke.derouen@zenogroup.com

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