Chicken Wings Take Flight on Super Sunday

Wingstop to ‘Sauce and Toss’ 6 Million Wings for the Big Game

January 28, 2013 // Franchising.com // RICHARDSON, Texas – The Wing Experts at Wingstop are prepping for the biggest day of the year when they expect to sell more than 6 million wings at 550 locations across the country. Wingstop expects Super Sunday business to be up 15 percent over last year, and if Wingstop reaches its goal this will be the 13th straight year the company has set a big game sales record.

“The Super Bowl is the second biggest eating holiday of the year, after Thanksgiving. With the growing demand for wings, we are gearing up for this to be our biggest year yet,” said Charlie Morrison, Wingstop president and CEO.

Last year the National Chicken Council projected more than 1 billion chicken wings would be consumed during Super Bowl weekend. According to the National Restaurant Association, 48 million Americans get takeout for the game, and 63 percent list chicken wings as their "must-have" snack, surpassing pizza and topped only by dips or spreads.

Ninety percent of Wingstop guests order wings to go on Super Sunday, and once again Wingstop is encouraging fans to order in advance due to the overwhelming demand for their wings. The chain is accepting online pre-orders for the big game now through Wednesday, January 30 at midnight.

Additional info:

Download hi-res Wingstop b-roll here: http://www.elcreative.com/downloads/Credera-B-Roll.zip

Chicken wing stats:

  • Super Bowl Sunday is the second biggest eating holiday, after Thanksgiving.
  • Last year the National Chicken Council projected 1.25 billion wings were consumed.
  • If 1.25 billion wings were laid end-to-end they would circle the Earth more than twice.
  • Most popular wing flavors at Wingstop on Super Bowl are 1) Original Hot 2) Lemon Pepper 3) Hickory Smoked BBQ.
  • Original Hot accounts for 30 percent of all orders on Super Sunday.
  • There are more than 550 Wingstop locations in the U.S. and Mexico.

For a complete list of Wingstop locations, along with online ordering information visit www.wingstop.com.

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 550 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced nine consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and is a member of the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.

SOURCE Wingstop

Media Contact:

BizCom Associates

Leah Templeton
972.728.1449
leah@bizcompr.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Speaking Roses
Speaking Roses gives you the opportunity to produce, sell, and distribute our patented product in your area using our very own flower printer....
Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
Image360
As owner of an Image360 Center offering signage and graphic solutions, you’ll enjoy the work/life balance of a business-to-business enterprise...
School of Rock
With more than a decade of experience and over 170 schools throughout North and South America, Africa and Asia Pacific, School of Rock is the leader...
All American Steakhouse and Sports Theater
The All American concept is not only what the consumer is looking for, it’s what they are craving—great quality food with signature steaks in a...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)