January 28, 2013 // Franchising.com // SAN DIEGO – Palm Beach, Fla.-based Sloan’s Ice Cream — a luxury brand combining innovative flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy, toys and homemade ice cream — announced today that it has signed a franchise agreement with local businessman and entrepreneur Larry Greenberg. Terms of the agreement include Greenberg opening multiple units throughout Southern California. Site selection is underway, and Greenberg plans to open his first Sloan’s later this year.
“When I first stepped inside a Sloan’s store, it was love at first sight,” said Greenberg, a longtime business developer in Southern California with more than 40 years of diversified ownership experience. “The creativity, energy and brilliant presentation of Sloan’s lured me in, and the ice cream is beyond incredible. Plus, the store is simply magical — a fantasyland atmosphere that took me back to the good old days of my childhood. In short, I didn’t want to leave the store.”
And soon he won’t have to. Greenberg has acquired the development rights to build and operate Sloan’s Ice Cream stores throughout Los Angeles as well as in San Diego and Orange Counties. Greenberg’s target is to open multiple units across Southern California in the next five years.
Greenberg has extensive experience acquiring exclusive franchise rights to multi-unit development projects. He has a successful track record building out territories, which currently includes seven Edible Arrangement retail locations, and one shipping center, located across San Diego and Riverside Counties.
What drew the seasoned business developer to Sloan’s was the pursuit of an ideal ground floor opportunity. Greenberg combed through trade journals and the web for a company with a track record of success in its local market and one beginning its journey in franchising. Through his search, he came across a highly successful South Florida-based company, Sloan’s Ice Cream. Since opening its first store in 1999, Sloan’s has become an iconic, palatial tribute to ice cream with four locations in South Florida and nationwide expansion plans to add 200 franchise units in the next five to seven years.
Sloan’s shops are community destinations like no other. Plush toys line the walls, savory Sloan’s homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store.
Beyond the aesthetics, tantalizing scents only Sloan’s can emit waft through the air, circulating hints of freshly made cookies and waffle cones around each store. Taken together, the full complement of smile-inducing taste, sight, smell and touch sensory stimulants form a harmonious blend of elements that instantly create one of franchising’s most dynamic opportunities. The stores Greenberg develops will include the treats and atmosphere that has provided Sloan’s its cult following around the globe.
“Simply put, we created Sloan’s to be a dreamland for everyone, kids and adults of all ages, and our focus has never changed,” said Sloan Kamenstein, founder, owner and a classically trained chef who honed his craft at London’s Le Cordon Bleu culinary school and trained in kitchens throughout France. “One taste, sniff and glimpse of Sloan’s sends the senses soaring. The time has come to share Sloan’s yumminess beyond South Florida and we’re thrilled about adding our first stores in California, and doing so with someone as gifted in business growth as Larry. With his qualifications, Sloan’s has a bright future in sunny Southern California.”
Kamenstein himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy’s Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom’s Apple Pie (apple pie ice cream with pieces of homemade apple pie).
Ideally suited for experienced restaurant, retail and hospitality franchise investors, as well as husband and wife teams and multi-generational investment groups, Sloan’s has demonstrated a track record of achievements in every economic climate. Owners of Sloan’s franchise units will receive ongoing training and support, along with invaluable insight and leadership from Kamenstein and his franchise development team.
A true icon of South Florida, Sloan’s is renowned for its award winning luxury ice cream flavors, candies and world-class bakery items. The brand’s signature pink walls and ceilings, along with the plush toy collection lining its walls add to Sloan’s fun, funky experience, which includes magical glass bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice cream connoisseur, created Sloan’s along West Palm Beach, Florida’s famed Clematis Street. Under his guidance, the brand has grown to four locations in West Palm Beach, Palm Beach Gardens and Boca Raton. In mid-2012, Sloan’s began franchising with qualified operators and investors to strategically grow the brand and share more of its magic with a growing national and international following. For more information about Sloan’s, visit www.sloansicecream.com. To learn more about available franchise opportunities, visit www.sloansicecream.com/franchise, call (561) 839-3000 or e-mail David Wild at firstname.lastname@example.org.
All Points Public Relations