Big Box Pizza Restaurants Brace for Powerful Newcomer
Nation’s Restaurant News Names Toppers Pizza Top 50 Breakout Chain for 2013
January 29, 2013 // Franchising.com // WHITEWATER, WI – Toppers Pizza, the fast-growing Midwest pizza brand, continues to rack in the recognition as Nation’s Restaurant News, the premiere restaurant industry trade publication, recently named Toppers Pizza a Top 50 Breakout Chain for 2013.
“The diligent work, passion and persistence of our team has led to our success,” said Scott Gittrich, CEO and founder of Toppers Pizza. “These moments certainly make us proud but not satisfied. We are on a mission to change the pizza experience for consumers in many more markets.”
The news comes right before the brand prepares to eclipse the 50-unit mark in the early part of Q1 2013.
“This year has been an explosive year for us as we move forward with our aggressive growth strategy,” said Mark Cairns, Toppers Director of Franchise Development, noting the brand continued its strong year-end results by experiencing positive comp store increases in 11 out of the final 12 weeks of 2012. “We believe being recognized as a Top 50 Breakout Chain in Nation’s Restaurant News will help us break through our expansion goals for the next five years.”
Using their development strategy to rapidly spread locations in and out of Wisconsin, Toppers growth has expanded across the Midwest region to allow for better brand recognition and a devoted cult following. Focusing on Wisconsin markets for the first 20 years of inception, Toppers then moved on to open new locations in surrounding states, including Minnesota and Illinois. By the end of 2015, these three states are expected to anchor 70 stores.
Toppers will also add additional states to its growth strategy, with the first Arkansas location set to open in 2013. In addition, corporate forecasts a larger presence throughout Iowa, Kansas, Missouri and Texas. The company has already contracted 15 new locations to be built by the end of 2013, with the ultimate goal of opening a total of 30 in that same year. Additionally, the brand plans to reach 150 locations by the end of 2015 and 500 by 2020.
A brand dedicated to customer service and unique offerings, clearly shows its success in the numbers. Toppers displays potential amongst its competitors with incredible average unit volume ($932,761) plus average per unit net profit ($131,341) for all Toppers locations open more than a year.
About Toppers Pizza
With a mission to be the best pizza company in the world by killing it on every detail of the customer experience, Toppers Pizza is a 49-unit eclectic pizza delivery franchise brand, headquartered in Whitewater, WI. Toppers takes a unique approach to the crowded pizza segment by appealing to the young, and young at heart, in an irreverent way that unquestionably separates them from the competition. Ranked No. 343 in Entrepreneur Magazine’s top 500 franchises and one of the Nation’s Restaurant News 50 Breakout Chains for 2013,Toppers’ menu includes 18 house pizzas; the franchise’s signature product line Topperstix; Oven-Toasted Grinders; Buffalo Wings; Q'Zas (a pizza style quesadilla); and cold drinks. The brand has strongly established itself in Wisconsin, and is now in the midst of Midwest and national domination. By focusing on Toppers’ demographic friendly markets, Toppers is able to continue building a fanatical relationship with its customer base. For more information on Toppers, visit www.toppers.com.
The financial performance representations set forth above are for the one year period (52 weeks) commencing on January 3, 2011 and ending January 1, 2012, and are for 16 independent franchise restaurants and 8 Company-affiliated franchise restaurants that were open the entire 52 weeks ended January 1, 2012. There were 27 restaurants open during the entire one-year (52-week) period between January 3, 2011 and ending January 1, 2012. Twenty-four of those 27 restaurants are included in these representations. 10 restaurants (42%) met or exceeded the average unit volume. 13 restaurants (54%) met or exceeded the average unit net profit. The information presented has not been audited.
Not all 24 restaurants pay a Royalty equal to 5.5% of Gross Sales. Some franchisees under earlier franchise agreements pay Royalties calculated using a percentage less than 5.5% of Gross Sales. Because you will pay a Royalty of 5.5% of Gross Sales, the net profit numbers used to calculate the average have been calculated as if each of the stores pays a Royalty of 5.5% of Gross Sales.
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