Photo Release: Iconic Family Sports Restaurant Targets Dubai for International Growth

Beef 'O' Brady's to 'Spread Wings' Internationally

TAMPA, Fla. - Jan. 29, 2013 // GLOBE NEWSWIRE // - North America's iconic sports restaurant franchise made famous by its signature Buffalo-style chicken wings and community-centric activism, is looking to develop the brand abroad in Dubai through franchising. With international units already under development in Saudi Arabia, Mongolia, Doha and Kuwait, the Dubai expansion is a key component to the Tampa-based franchise's growth strategy.

Photos accompanying this release are available at

http://www.globenewswire.com/newsroom/prs/?pkgid=16903

http://www.globenewswire.com/newsroom/prs/?pkgid=16904

James Walker, chief development officer of Beef 'O' Brady's, announced today that the company is scouting business savvy Master Franchisees and have meetings with investors in Dubai on April 4, 2013. As Beef 'O' Brady's sets its sights on further international development in such countries as Russia, Canada and Mexico, executives with the company are taking a careful approach to identifying area developers and master franchise partners with knowledge of the industry, tenacity and a readiness to reinvest in their communities.

"From the food to the atmosphere, Beef 'O' Brady's boasts universal appeal, and that's why we're confident the brand will receive a glowing ovation in Dubai once we identify an appropriate franchise partner," said Walker. "Beef 'O' Brady's business model and unit level economics make the franchise opportunity attractive and practical for investors looking for a multi-store development within one market."

Like all international Beef 'O' Brady's restaurants, the prospective Dubai locations will tailor its menu to the regional preferences and cultures of the area. Moreover and like all domestic Beef 'O' Brady's units, all Dubai locations will strengthen local ties through philanthropic partnerships and volunteerism.

The first international Beef 'O' Brady's restaurant will open in April 2013 in Saudi Arabia.

To learn more about Beef 'O' Brady's, please visit www.beefobradys.com.

About Beef 'O' Brady's

Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 214 locations in 22 states. An award-winning franchise system, the Beef 'O' Brady's franchise opportunity is consistently recognized by Entrepreneur's Franchise 500 in the category of Full-Service Restaurants. For more information, visit www.beefobradysfranchise.com.

The Beef 'O' Brady's logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13427

The Beef 'O' Brady's Arabic logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16901

Media Contact:

Patrick Roach
Fishman Public Relations
847) 945-1300
proach@fishmanpr.com

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