Chem-Dry Hires Franchising Veteran to Lead Sales and Support Network Expansion
World’s Leading Carpet & Upholstery Cleaning Franchise Welcomes Tom Bernardo to Senior Post
January 30, 2013 // Franchising.com // Nashville, TN – Chem-Dry, the world’s largest carpet and upholstery cleaning service, announced the addition of Tom Bernardo as Senior Vice President of Franchise Sales and Development. Bernardo is charged with attracting top quality entrepreneurs to the concept and expanding the Chem-Dry franchise network, particularly in markets where the brand is less developed.
Bernardo has spent the bulk of his business career in franchise sales at Days Inn, Hospitality Franchise Systems (HFS), Cendant and ultimately Wyndham Worldwide, selling for and supporting the growth of eight franchised hotel brands. Bernardo grew from a sales director to running an entire sales force with more than 100 sales directors at its peak, meeting growth goals for 17 consecutive years. Most recently, Bernardo has been operating and managing his own restaurant outside of Columbus, Ohio, growing it from 40 seats to more than 350.
“We are thrilled to have a highly respected franchise sales veteran like Tom join the Chem-Dry team,” said Dan Tarantin, CEO of Chem-Dry. “His proven sales leadership and success in growing strong, quality franchise networks will be a vital part of helping us bring Chem-Dry’s deeper cleaning, healthier and faster-drying carpet and upholstery cleaning method to more homes nationwide.”
Bernardo was recently named “Business Person of the Year” in Westerville (Columbus, Ohio area). In his free time, Bernardo is a supporter of W.A.R.M. food bank in Westerville and coaches the Junior Football League of Westerville and I9 Sports League. Earlier in his career, Bernardo played professional football in Parma, Italy from 1987 to 1989 after playing in college at Cornell University.
“Chem-Dry has built a stellar reputation over the past 35 years as an innovator and global leader in the carpet and upholstery cleaning category and more broadly as a leading franchise in home care products and services,” said Bernardo. “It’s an honor to join their outstanding management team and a system of great franchisees and I’m looking forward to helping them continue their expansion across the country.”
Founded in 1977, Chem-Dry is the world’s largest carpet and upholstery cleaning service, with a network of over 3,500 units in 35 countries serving over 10,000 homes a day worldwide. Its green-certified solution and proprietary hot carbonating extraction cleaning process allow surfaces to dry faster, provide a deeper clean, and leave homes healthier. Chem-Dry has been ranked the number one carpet cleaning franchise by Entrepreneur magazine for 25 consecutive years and has been selected by Franchise Direct as one of the top 100 global franchises. For more information, visit www.chemdry.com or visit www.chemdryfranchise.com for franchise opportunities. Chem-Dry is owned by Harris Research, Inc., which is also the founder and owner of the fast-growing N-Hance Wood Renewal franchise.