Hooked again!! Wendy’s Reels in the Big Fish!

Premium Fish Fillet Sandwich is Back for Limited Time

January 30, 2013 // Franchising.com // DUBLIN, OHIO – There are plenty of fish in the sea, but Wendy’s® catches the best tasting, highest quality Premium Cod. For a limited time, get hooked on Wendy’s Premium Fish Fillet sandwich and make every day a “Fish Fry Day.”

Not all fish sandwiches are created equal. While some competitors serve non-specific fish sandwiches, Wendy’s only serves 100% North Pacific Cod hand-cut fillet, lightly breaded in a crispy panko crumb coating topped off with fresh crisp lettuce and creamy tartar sauce. Weighing in at 3.4 ounces, Wendy’s has reeled in a fish filet larger than its leading competitor.

Television commercials and online media begin on Feb. 11th and the creative features an office setting with co-workers (who went to Wendy’s) boasting, “I bet I know what you got,” and questioning where another worker’s fish sandwich come from, leading up to the announcer saying, “You know what you got” with Wendy’s North Pacific Cod.

Wendy’s Premium Fish Fillet Sandwich is available for a limited time at the suggested retail price of $3.69 a la carte and $5.29* for a combo. Combine it with a side salad, small chili, a piping hot baked potato or Natural-Cut French Fries with Sea Salt -- along with an icy cold drink or Frosty™, and you’ve “cod” yourself a tasty meal. You’ll be “hooked!”

About The Wendy’s Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 26 countries and U.S. territories worldwide. For more information, visit aboutwendys.com or wendys.com.

*Recommended menu pricing. Prices and participation may vary.

SOURCE Wendy's

Media Contacts:

Denny Lynch
614-764-3553
denny.lynch@wendys.com

Christyne Muller
404-879-9031
christyne.muller@ketchum.com

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