Jamba Juice Supports Customers' Weight Management Goals With Fit 'n Fruitful Line of Smoothies With Lean Advantage Boost*

Fit 'n Fruitful Smoothies Are Satisfying and Convenient Meal Substitute Beverages that Provide Well-Balanced Nutrition

EMERYVILLE, Calif. - Jan. 30, 2013 // PRNewswire // - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, celebrates the new year by encouraging consumers to fulfill their fitness and health resolutions at Jamba®. For those looking for a tasty way to meet their new year's objectives, Jamba Juice® has a great variety of functional options, including the Fit 'n Fruitful™ Smoothies.

Jamba's Fit 'n Fruitful smoothies provide well-balanced nutrition and are a good source of protein, fiber, and 14 essential vitamins and minerals. Made with real whole fruit, the meal substitutes are healthy, nutritious, and contain two or more servings of fruit. The Fit 'n Fruitful smoothies are caffeine-free and pre-boosted with Jamba Juice's Lean Advantage Boost™, which helps support long-term weight management by reducing body fat and promoting lean muscle mass*. At 300 calories or less in the 16-ounce size, the smoothies are a delicious way to start the New Year off with healthier habits.

"Jamba Juice has long been committed to supporting the health and wellness goals of our customers' active lifestyles, and we are pleased to be able to offer practical and delicious products that help with their weight management needs," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "Our Fit 'n Fruitful Smoothies are a great and easy way to get the nutrition your body needs without sacrificing taste."

Jamba's Fit 'n Fruitful smoothies are available in three delightful flavors: Strawberry Raspberry Banana, Berry Blend and Peach Mango. For more information on nutrition and product offerings, please visit http://www.jambajuice.com.

*When combined with a healthy diet and exercise program, CLA intake of between 1.7 grams to 3.6 grams per day for 8 to 12 weeks can lead to improved weight management. A serving of Lean Advantage Boost™ supplies 2 grams of CLA. Results associated with regular consumption.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

Contacts:

Jamba Juice Company

Megan Klein
+1-805-415-7310
megan@neighboragency.com

Celia Sepulveda
+1-858-337-1326
celia@neighboragency.com

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