January 31, 2013 // Franchising.com // ATLANTA – Join Carvel® Ice Cream on February 1st, 2013, as we join the celebration for Grand Central Terminal’s Centennial birthday. Carvel and Fudgie the Whale® will be located at the official taxi stand at the West Side terminal from 2:00 p.m. – 6:00 p.m. giving away Lil’ Flying Saucers® and coupon books in honor of Grand Central.
Grand Central has its own rich history and a place in America’s history that is undeniable. “We are honored to be part of this monumental celebration and look forward to working with Grand Central,” states Vice President of Marketing, Lori Peterson.
As the sole ice cream sponsor, Carvel will provide treats throughout the year to travelers and guests to the terminal. Stop by on March 28th, April 19th, May 10th, June 14th, June 28th and September 13th for treats to enjoy and escape from the hustle and bustle of commuting!
Grand Central Terminal is celebrating its 100th birthday with events all day this Friday, Feb. 1. Music and other live performances, an opening ceremony with VIP guests, and numerous other public activities round out the day. The celebration continues throughout 2013, with a variety of events, publications, educational initiatives and exhibitions, including additional programs from the New York Transit Museum and MTA’s Arts for Transit program, as well as an officially licensed line of MTA commemorative and collectible products that give visitors the opportunity to take home mementos of the historic celebration. Information about the Centennial activities throughout the year is available at www.grandcentralterminal.com or www.mta.info/gct.
The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream
MTA Metro-North Railroad is the steward of Grand Central Terminal, which stands as one of America’s greatest transportation hubs and one of New York City’s most iconic buildings. It is both a national institution and an international example of the success that can be achieved giving new life to a historic building that otherwise may have been destroyed. Over the course of a colorful and vibrant 100-year history, Grand Central has gone from being among the 20th Century’s most significant start and end points for long-distance rail travel, to being both the flagship home of MTA Metro-North Railroad and a global destination for commuters, tourists and residents alike. The Grand Central “brand” includes boutique restaurants and cocktail lounges, a gourmet market, and many specialty shops. It draws thousands of national and international tourists each day and wows them with its varied offerings and tour programs. Storied Vanderbilt Hall, once the waiting room for long-distance travelers, is among the most-desired public event spaces in the city.
PR & Communications Manager