Priority Club® Rewards Launches Cars Anywhere Rental Programme

New point redemption option adds instant car rentals to hotel loyalty programme’s travel offerings.

January 31, 2013 // Franchising.com // LONDON - IHG’s (InterContinental Hotels Group) Priority Club® Rewards, the first, fastest-growing and largest guest loyalty programme in the hotel industry, has launched a new point redemption programme for car rentals called Cars Anywhere. This new offering joins Priority Club’s suite of “Anywhere” programmes – including Hotels Anywhere and Flights Anywhere™ – that offer members the flexibility to use their membership to meet a range of travel needs.

With the new Cars Anywhere redemption, members will have access to search, book and purchase car rentals with well-known local and global providers at airport destinations worldwide just by visiting priorityclub.com/carsanywhere. Like Hotels Anywhere and Flights Anywhere, which allow members to book stays at hundreds of hotels around the world including non-IHG hotels and reserve seats on more than 400 airline carriers, respectively, Cars Anywhere is one more way Priority Club Rewards serves as a valuable, relevant membership for travellers’ needs.

Don Berg, vice president Loyalty Programmes and Partnerships at IHG says of the launch, “Our members’ needs are constantly evolving and we continue to provide the widest array of relevant reward options for them.”

Priority Club Rewards members can redeem loyalty points for rental cars through the Cars Anywhere programme using a combination of Points & Cash. Cars Anywhere is one of the only hotel loyalty redemption programmes in the world giving members this convenient option. And, with redemption rates starting as low as 5,000 points for a car rental, Priority Club Rewards members with smaller point balances, and members who prefer to conserve points have the choice to take full advantage of the Cars Anywhere programme through pure point redemption or by using the Points & Cash method.

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 69 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 672,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.

Media Contact:

Joanna James
IHG
+44 (0) 1895 512 112
joanna.james@ihg.com

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