Sweet Talk Your Valentine With Krispy Kreme Hearts

Krispy Kreme Original Glazed Heart Doughnuts Now At Participating Grocery Stores

WINSTON SALEM, N.C. - Jan. 31, 2013 // PRNewswire // - You'll melt their hearts when you bring home a box of heart-shaped delights from Krispy Kreme® from your nearest participating mass merchant and grocery store. Krispy Kreme Original Glazed® Heart-Shaped Doughnuts are available in 6-count boxes now through February 14. Inside each specially marked Krispy Kreme Valentine themed box contains 6 Valentine Cards with sweet Happy Valentine's Day wishes for your sweetheart or someone special.

"A box of Krispy Kreme heart doughnuts is a tasty and eye-catching way to enjoy this special day," explains Mark LaBrecque, Krispy Kreme's Senior Director - U.S. Marketing Activation. "They're a sweet treat for you, and the perfect way to say Happy Valentine's Day to friends and family."

Use the QR code located on the Valentine box to share your heart with a Krispy Kreme Valentine e-card, and visit www.facebook.com/krispykreme to customize your Share Your Heart Facebook Cover Photo.

Krispy Kreme Original Glazed Heart-Shaped Doughnuts- Available in 6-count boxes on the Krispy Kreme display at participating mass merchants and grocery stores. Not available in Krispy Kreme doughnut shops. Suggested Retail price $4.49.

Original Glazed Heart-Shaped doughnuts are also sold individually at participating grocery, mass merchant and convenience stores.

Vernon Rudolph founded Krispy Kreme Doughnuts in 1937, delivering Krispy Kreme doughnuts to grocers throughout Winston Salem, North Carolina. Seventy five years later, the legacy continues as Krispy Kreme delivery trucks travel millions of miles a year delivering Krispy Kreme's signature Original Glazed®, Iced, Kreme™ filling, cake doughnuts, a variety of honeybuns, mini-crullers, fruit pies, and other snack-sized doughnuts fresh daily to over 10,000 grocery, convenience and mass merchant stores in the United States. Find out more at www.krispykreme.com/grocery.

Connect with Krispy Kreme at krispykreme.com, KrispyKreme.com/HotLightApp, Facebook, foursquare and Twitter, and KrispyKremeDoughnuts on YouTube.

About Krispy Kreme®

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

Contact:

Lafeea Watson
+1-336-726-8878
lwatson@krispykreme.com

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