The Brass Tap Targets Seoul, Moscow for International Expansion
Upscale Craft Beer and Wine Bar Looks to Bring Growing Trend to Russia, South Korea
January 31, 2013 // Franchising.com // Tampa, Fla. – America’s fast-growing network of upscale bars best known for its more than 300 craft beers, premium wines and live music, is looking to expand internationally as a key component to the franchise’s growth strategy.
With 12 additional domestic units under development, The Brass Tap’s concept has global appeal as a leader in the popular craft beer trend. Highly receptive to American brands and holding the top two spots for alcohol consumption per capita make Russia and South Korea ideal markets for the first overseas Brass Tap locations.
Part of a much larger mission to more than quadruple the number of existing units over the next several years, The Brass Tap executives are looking for Master Franchisees and have meetings with investors in Moscow (March 11) and in Seoul (March 15) to further explore the expansion plans.
“The Brass Tap business model and unit level economics make the franchise opportunity attractive and practical for investors looking for a multi-store development within one market,” said James Walker, Chief Development Officer of The Brass Tap. “The Brass Tap is all about combining the best selection of beer and wine with great music and an undeniable culture, and I expect this pairing to be well-received in both Moscow and Seoul. The growth potential for The Brass Tap is truly limitless in Russia and South Korea, and we look forward to becoming an exciting hotspot.”
In addition to the brand’s distinctive selection of beer and wine offerings, The Brass Tap should be well-received in the area because of the boost it will bring to the local economy. Each location requires around 185 to 278 square meters and will create 10 to 20 new jobs.
In June 2012, Beef ‘O’ Brady’s the 213-unit franchise of family sports pubs and restaurants, acquired the rights to franchise The Brass Tap. Prospective franchise owners will be able to leverage the Beef ‘O’ Brady’s franchisee support team and deep resources within the restaurant and franchise industry.
For more information about The Brass Tap franchise opportunity, visit www.brasstapbeerbar.com/franchising.php.
About The Brass Tap
Founded by Jeff Martin in 2007, Tampa, Florida based The Brass Tap is an upscale craft beer and wine bar celebrated for its more than 300 varieties of imports, local craft beers and a large selection of premium wines and cigars. With three open units and 19 signed agreements, The Brass Tap is positioned to quadruple in size in the Southeast and beyond. In June 2012, Beef ‘O’ Brady’s acquired the rights to franchise The Brass Tap.
SOURCE The Brass Tap
Fishman Public Relations