What The Frozen What? Ben & Jerry's Celebrates ‘30 Rock’ Finale by Launching “Liz Lemon” Flavor

Greek Frozen Yogurt Finale Flavor to Benefit Jumpstart

NEW YORK - Feb. 1, 2013 - (BUSINESS WIRE) - The finale of NBC’s “30 Rock” will be more sweet than bitter as NBCUniversal Television Consumer Products Group and “30 Rock” join forces with iconic ice cream maker Ben & Jerry’s to unveil the ice cream maker’s newest flavor entitled “Liz Lemon.” The concoction, a refreshing lemon Greek frozen yogurt with a blueberry lavender swirl, promises to be as sweet and tart as Liz Lemon herself. Liz Lemon, the flavor, will officially arrive in Ben & Jerry’s scoop shops around the country over the next few weeks. Together the lemon-y, blueberry-y flavor will raise awareness of and assist Jumpstart, a national early education organization that Tina Fey has supported.

“We are pleased to be working with Ben & Jerry’s once again and we know that the ’30 Rock’ fans will love the new Liz Lemon flavor while reminiscing about one of television’s most colorful characters,” said Kim Niemi, Senior Vice President, NBCUniversal Television Publicity.

Since October 11th, 2006, “30 Rock” has entertained America to the tune of a record 22 Emmy nominations. A 13-episode seventh and final season will officially wrap on January 31st with a special hour-long series finale. The opportunity was too good to turn up from Ben & Jerry’s end. “We are always looking for a fun way to serve up a Ben & Jerry’s flavor, and when the R&D team came up with a lemon-based Greek Frozen Yogurt there was only one name on the list,” said Jody Eley, the Marketing Manager who shepherded the flavor through its inception to becoming a reality. “We’ve found the perfect fit, and we’re so excited for the launch of Liz Lemon as a full time flavor homage to one of the most enduring characters on television,” added Eley.

Luckily, “30 Rock” fans won’t have long to wait. After launching in Ben & Jerry’s scoop shops nationally in February, Liz Lemon will be found on the shelves of grocery stores and convenience stores shortly thereafter. In syndication, and now in the freezer, it is certain that the legacy of Liz Lemon will live on.

For more information on Ben & Jerry’s or to find your local Scoop Shop, visit www.benjerry.com.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Want to own a Ben & Jerry’s Scoop Shop? We’re looking for a few progressive entrepreneurs in key markets. Call 802.846.1500, extension 7818.

About “30 Rock”

Concluding its seventh and final season, the critically acclaimed and multiple award-winning comedy series "30 Rock" is told through the comedic voice of Emmy and two-time Golden Globe winner Tina Fey as variety show producer Liz Lemon. The series also features two-time Emmy and three-time Golden Globe winner Alec Baldwin as top network executive Jack Donaghy and Emmy nominee Tracy Morgan as Tracy Jordan, the unpredictable star of Lemon’s variety show, "TGS with Tracy Jordan."

For "30 Rock" embeddable clips and full episodes, visit NBC.com's official show site: http://www.nbc.com/30-rock/

Please follow us on http://www.facebook.com/nbc30rock and at http://www.twitter.com/nbc30rock

About Jumpstart

Jumpstart is a national early education organization working toward the day every child in America enters kindergarten prepared to succeed. Jumpstart delivers a research-based and cost-effective program by training college students and community volunteers to serve preschool-age children in low-income neighborhoods. Through a proven curriculum, these children develop the language and literacy skills they need to be ready for kindergarten, setting them on a path for lifelong success. Jumpstart is a proud member of the AmeriCorps national service network. Learn more at www.jstart.org.

Contacts:

Ben & Jerry’s
Sean Greenwood
802-923-2648
Grand Poobah, PR
sean.greenwood@benjerry.com

NBC Universal Television Publicity
Leslie Schwartz
818-777-3233
Director
NBC Entertainment Publicity
Leslie.Schwartz@nbcuni.com

Jumpstart
Joy Errico Seusing
857-413-4537
Joy.errico@jstart.org

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