Bojangles' Celebrates Valentine's Day with Sweet, Heart-Shaped Bo-Berry Biscuits

February 05, 2013 // Franchising.com // Charlotte, N.C. - To sweeten this Valentine’s Day, Bojangles’ is offering a special treat to customers – its limited time heart-shaped Bo-Berry Biscuits®. These made-from-scratch biscuits are the perfect Valentine gift for that special someone and will be available in participating locations from Friday, Feb. 8 through Valentine’s Day on Thursday, Feb. 14.

“Bojangles’ is always looking for fun ways to celebrate the holidays,” said Bojangles’ Senior Vice President of Marketing Randy Poindexter. “This mouth-watering treat has been a customer favorite since it was introduced more than 20 years ago, so we felt offering the heart-shaped biscuits would be a fun and fitting way to celebrate Valentine’s Day.”

Like the original Bo-Berry Biscuits, the special edition of the classic biscuit will have Bo-berries baked into them and are topped with sweet dessert icing. The heart-shaped Bo-Berry Biscuits are made fresh all day long, as are all of Bojangles’ delicious biscuits.

Customers can pick up a pair to share with their sweetheart or enjoy both biscuits themselves. Bojangles’ also offers these heart-shaped Bo-Berry Biscuits by the half-dozen and dozen, making it easier to share with co-workers, family and friends.

Additionally, today through Thursday, Feb. 14, Bojangles’ will romance its Facebook fans and Twitter followers with some Valentine’s Day fun. Fans are encouraged to interact with the famous Bojangles’ biscuit, who is looking for love this holiday. Users found to be “the perfect match” for the biscuit will receive special prize packs in the coming days.

About Bojangles’

Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves such classic menu items as made-from-scratch buttermilk biscuits; specially seasoned, never frozen fried chicken; Legendary Iced Tea™, steeped the old-fashioned way; and a variety of flavorful fixin’s. Bojangles’ boasts more than 500 locations in 10 states and the District of Columbia, primarily in the Southeast, as well as two international restaurants. For more information, visit www.bojangles.com or follow us on Facebook and Twitter.

SOURCE Bojangles’

Contact:

Amanda Lenar
864-672-2810
amanda.lenar@erwinpenland.com

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