CHARLOTTE, N.C. - Feb. 5, 2013 - (BUSINESS WIRE) - Maaco today announced that Pitch has been selected to be the company’s advertising agency of record. Pitch will work with the auto industry leader to build on the love and loyalty consumers feel for this iconic American brand by creating new news and increased emotional connections.
"We're eager to bring a brand new approach on marketing and advertising to the organization and know that the team at Pitch will deliver innovative and exciting campaigns for consumers across the country," said Chris Furse, CMO of Maaco.
Pitch, an award winning integrated marketing agency based in Culver City, CA, will deliver comprehensive strategies and executions for Maaco’s national network of 425 franchised shops with a $20M campaign focused on print, digital, broadcast, radio, and experiential.
“We’re creating robust national and local programs for Maaco and its team to activate consumers and engage new generations of Maaco customers,” said Rachel Spiegelman, SVP, Marketing at Pitch.
Founded in 1972, Maaco Collision Repair & Auto Painting repairs accident damage, dents and faded paint for close to 500,000 drivers annually. MAACO Franchising, Inc., headquartered in Charlotte, NC, has been cited numerous times by Entrepreneur magazine as #1 in its category in the Annual Franchise 500 survey. For more information, please visit the company’s website www.maaco.com.
Pitch, Inc. is a media-agnostic, idea factory with 45 people based out of Culver City, CA with satellite offices in New York and Miami. Founded in 2007 and certified WBE and NGLCC, Pitch delivers best in class advertising, design, licensing, promotions, research and strategic planning with agency of record clients including Burger King, ASICS’ Onitsuka Tiger, and Nickelodeon. For more information, please visit the company’s website www.thepitchagency.com.
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