Bruegger’s Bagels Opens on the Virginia Tech Campus as Instant Hit with Hokie Nation

Students and Faculty Give Warm Welcome to the Authentic New York-Style Bagel Bakery

February 06, 2013 // Franchising.com // BLACKSBURG, Va. – Student and faculty fanfare have welcomed the recent arrival of Bruegger’s Bagels to Virginia Tech. Opening with record first week sales, the new Bruegger’s Bagels is on campus in Turner Place, the school’s recently refurbished, state-of-the-art dining facility.

“The brand instantly clicked here on campus,” said John Barrett, site manager at Turner Place for Virginia Tech, which signed a franchise agreement with Bruegger’s Bagels to bring the bagel bakery to campus. “Bruegger’s Bagels makes getting freshly prepared, great-tasting food fast and easy. Whether they’re relaxing during down time on campus or on the go, students and faculty love having this unique dining choice available at all times of the day.”

Bruegger’s Bagels showcases an array of fresh menu items, including a selection of New York-style bagels that are boiled and baked onsite. Plus, the brand offers its signature made-in-Vermont cream cheese, as well as handcrafted breakfast and lunch sandwiches and salads. In Turner Place, students, faculty and campus guests can see all items prepared in the contemporary display kitchen, and can enjoy the walk-up service window accessible from the patio.

“It is evident that the dining experience on campuses has changed. Authenticity is very important to students. They like to see their food made fresh right in front of them,” said Tina Toole-Welch, senior director of non-traditional development for Le Duff America, Inc. “We are excited to bring our authentic bagel bakery to fantastic campuses such as Virginia Tech, and look forward to becoming part of many more foodservice hubs in academic settings.”

Known as a strong supporter of the communities it serves, Bruegger’s Bagels continues the tradition on the campus of Virginia Tech. The brand has engrained itself into the fabric of the campus community, and has plans in place to be consistently involved in student and school events.

“We’re original in every way and Virginia Tech clearly appreciates what we stand for, as well as our service delivery and the brand’s distinctive menu items,” said Paul Carolan, a Virginia Tech alumnus and chief development officer for Le Duff America, Inc., the parent company of Bruegger’s Bagels. “The new location in Turner Place carries on our commitment to be a community ally everywhere we operate. It’s great to be part of the Hokie Nation.”

Bruegger’s Bagels is open at Turner Place Monday through Friday from 7:00 a.m. to 7:00 p.m. For more information visit www.dining.vt.edu and click on Turner Place or call (540) 231-5948.

The opening at Virginia Tech continues the excitement surrounding the franchise growth of Bruegger’s Bagels throughout United States. Expanding into attractive destinations and venues such as Turner Place, as well as other non-traditional settings such as airports, campuses, healthcare and hotels, the extraordinary performance of Bruegger’s Bagels bakeries is at the heart of the brand’s 2013 growth plans. Currently, 19 new units (nine franchise, 10 corporate) are planned to open in the months ahead.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc. (BEI), a leader in the fast casual restaurant segment, operates and franchises more than 300 Bruegger's Bagels bakeries in North America. Renowned for its award-winning bagels, the chain offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger's Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI's parent company, Groupe Le Duff, SA, is the world's second largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vt. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

For more information about Bruegger’s Bagels becoming part of your foodservice program, contact Tina Toole-Welch at (502) 235-4615 or twelch@leduffamerica.com.

For more information about Bruegger’s Bagels becoming part of your airport foodservice offerings, contact Paul Carolan at (469) 206-5173 or pcarolan@leduffamerica.com.

Contact:

Sarah Prentice
All Points Public Relations
(847) 580-4234
sprentice@allpointspr.com

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