The Counter(R) Named On Forbes' List Of America's Most Promising Companies

CULVER CITY, Calif. - Feb. 8, 2013 // PRNewswire // - The Counter® Custom Built Burgers is pleased to announce that it has been named on Forbes' second annual list of America's Most Promising Companies.

Forbes' list of America's Most Promising companies features a handful of successful privately held, high-growth American companies that surfaced as power players in their industry. While tech companies ranked high on the list this year, The Counter was among one of the 14 non-tech companies that made the cut.

As the only restaurant group and burger chain on Forbes' Top 100 list, The Counter is a popular build-your-own burger restaurant that offers a fresh, unconventional approach to creating the ultimate burger with millions of possible combinations. Roasted corn & black bean salsa, carrot strings, dried cranberries, fried egg, grilled pineapple, herb goat cheese, basil pesto, chipotle aioli, tzatziki sauce and dill pickle chips are just a few of the many toppings available. The Counter opened its original Santa Monica, Calif. location in 2003 as the first build-your-own concept in the premium burger category.

"Given the burst of newcomers on the national burger scene in recent years, it's a thrill to receive the recognition by Forbes and to be the only restaurant company on the list this year," said Jeff Weinstein and Craig Albert Co-CEOs of The Counter in a joint statement. "Thanks to Forbes for the honor and to our outstanding team, franchise partners and guests for their continued loyalty, support and making this accolade possible."

There are currently 33 locations in the United States and four international locations with additional 12-15 planned for 2013 through domestic and international franchisees, airport and university partnerships and company stores.

About The Counter

Founded in 2003 by Jeff Weinstein , Culver City, Calif.-based The Counter® is a modern take on the classic burger joint. The Counter offers a fresh, unconventional approach to creating the ultimate burger – with millions of possible "Build Your Own Burger" combinations choosing from six proteins, 12 cheeses, 33 toppings, 23 unique sauces and six types of buns. The Counter offers a full-service, fast-casual dining experience in an inviting space with industrial decor and upbeat music.

There are currently 33 locations in the United States and four international locations. For more information, visit

Media Contacts:

Susan Pasarow|Christina Wong
Murphy O'Brien PR

SOURCE The Counter Custom Built Burgers


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