Washington, DC (PRWEB) February 11, 2013 - This Valentine’s Day, California Tortilla invites customers to indulge in the S’more Love dessert, available Thursday, February 14th. For one day only, customers can stop by any location and treat their special someone (or just treat themselves), since it’s free with every entrée purchase.
Stuffed with banana, milk chocolate and marshmallows, then deep-fried in a Peruvian Chocolate Tortilla, and sprinkled with powder sugar, the fast casual chain needed the perfect moniker for the decadent treat. So they engaged their Facebook fans to submit their best ideas. After combing through over 400 entries in 24 hours and a public vote, “S’more Love” emerged as the victor, winning Suzanne Ianiro the coveted reward: free burritos for a year.
And California Tortilla (@CalTort) Twitter followers will have one more chance to win the big prize: tweet #caltortsmorelove between February 11th and February 14th to enter a drawing for a year’s worth of free burritos. Each tweet is another entry—the more you tweet, the better your odds!
“S’more Love” will be served at all California Tortilla locations nationwide on Thursday, February 14th.
Fast Casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning signature burritos, quesadillas, salads and other “Cal-Mex” favorites. Based in Rockville, MD, the fast-casual chain has nearly 40 locations across the East Coast in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts and the District of Columbia. They are best known for their fresh food, unique recipes, innovative promotions, customer and community engagement via Twitter, Facebook and their famous newsletter, Taco Talk.
For more information and to inquire about franchising opportunities, please visit http://www.californiatortilla.com or call 301-545-0035.