February 11, 2013 // Franchising.com // Bradenton, Fla. – Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open a restaurant in West Boca Raton in May.
The new 3,700 sq. ft. restaurant will occupy an interior space at 20401 State Road 7 in the Mission Bay Plaza on the northwest corner of State Road 7 and Glades Road. Major anchors in the plaza include The Fresh Market, Golfsmith, OfficeMax and Toys “R” Us. The restaurant will employ approximately 25 people.
The new restaurant will be the second in Boca Raton and the sixth in Southeast Florida. Currently, there are 37 First Watch restaurants in Florida, which includes the recent opening of its first restaurant in Wellington.
“Our first Boca restaurant opened more than five years ago. It has been a great market for us, so it makes sense for us to open another restaurant in the area,” said Chris Tomasso, chief marketing officer for First Watch. “West Boca is an active, family friendly community and fits all the attributes we look for in a market.”
As the company celebrates its 30th year, its aggressive growth strategy continues in its home state. News of the West Boca restaurant comes just a week after the Wellington opening and after three other recent announcements impacting Florida, which included plans to open the first restaurant in St. Petersburg, Brandon and Winter Park this year.
The new West Boca restaurant will feature an interior design that maximizes natural light provided during the restaurant’s daytime hours and incorporates color tones intended to convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.
A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.
In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.
SOURCE First Watch