February 12, 2013 // Franchising.com // SYDNEY & MCLEAN, Va. - Hilton Worldwide today signed a multi-unit management agreement with BG Group of Hotels to manage four hotels, marking the company's entry into the Northern Territory and the introduction of the DoubleTree by Hilton brand into Australia. The properties, currently operating and subject to conversion works, will join Hilton Cairns as a portfolio of five BG Group of Hotels properties being operated by Hilton Worldwide. The rebranded properties will join Hilton Worldwide's existing portfolio of 15 hotels in Australasia and include:
Martin Rinck, president, Asia Pacific, Hilton Worldwide, said, "Hilton Worldwide has been operating in Australia for more than 35 years and during that time we have focused on growing our portfolio in key business and leisure destinations in the region with important strategic partners. With our strong leadership on the ground, our aim has been to create a network of hotels that meet the needs of business and leisure travellers, and we look forward to deepening our commitment to our clients and our valued owners in this important market with the addition of five more hotels."
"Hilton Worldwide is proud to have been selected to rebrand and operate these important hotels. We are delighted to be able to introduce the DoubleTree by Hilton brand to the Australian market and to add another Hilton Hotel & Resort in the region's most significant areas of growth," said Ashley Spencer, vice president, operations, Australasia, Hilton Worldwide. "We have been looking to enter into the Northern Territory for some time and to be working with BG Group of Hotels is a privilege. We are committed to making these properties the leading full-service hotels in the market."
Guests at the DoubleTree by Hilton in Darwin and Alice Springs will be greeted with the characteristic qualities currently found at the brand's more than 325 DoubleTree by Hilton locations in 26 countries around the world, including the warm welcome of the brand's legendary chocolate chip cookie presented to every guest at check-in; an array of upscale amenities and guest services, and a unique and caring team member commitment to the local community.
Guests at Hilton Darwin can expect the upper-upscale service and amenities the flagship brand of Hilton Worldwide is renowned for globally. The Hilton Hotels & Resorts brand offers best-in-class products and services to ensure that every guest feels cared for, valued and respected.
Guests at all four properties can experience the rewards of the Hilton HHonors guest loyalty program.
The BG Group of Hotels, owned and controlled by Mr Ludvik Berger, own a portfolio of properties in Australia and Spain. In addition to the four Australian properties mentioned earlier, BG Hotels also own the Holiday Inn in Cairns and are currently negotiating the purchase of another significant property. In Spain, BG Hotels own and operate three beachside hotels in Mallorca and also own and operate two beachside hotels in Ibeza. These properties range from 150 rooms to 500 rooms and are all popular holiday resorts, centrally situated.
Mr Berger said, "Over a number of years we have developed a successful relationship with Hilton Worldwide as managers of our property in North Queensland, the Hilton Cairns. Due to the success of this property, it made a great deal of sense for Hilton Worldwide to manage four more of our properties in the Northern Territory. We are particularly pleased to introduce the first DoubleTree by Hilton properties to Australia, which we believe will meet the needs of our customers and continue to provide jobs in the region."
He added, "Mr John Rodger, our Managing Director in Australia, will be responsible for the transitions and the ongoing operations and we are sure that the changes will be seamless and there will be little or no interruption to operations."
Hilton Darwin, DoubleTree by Hilton Darwin, DoubleTree by Hilton Esplanade Darwin and DoubleTree by Hilton Alice Springs, will operate under Hilton Worldwide management from May 1, 2013.
Hilton Worldwide currently manages and franchises 15 properties in Australasia and has recently announced the signing of the DoubleTree by Hilton Karratha in Western Australia and the Hilton Noumea La Promenade in New Caledonia.
With a fast-growing, global collection of more than 325 upscale hotels in gateway cities, metropolitan areas and vacation destinations across five continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.
To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at www.doubletreebyhiltonglobalmediacenter.com.
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 80 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
Director, Global Brand Public Relations
DoubleTree by Hilton
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Hilton Worldwide – Australasia
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