February 12, 2013 // Franchising.com // WAYNE, NJ – Toys"R"Us® will soon introduce an assortment of toys from Fisher-Price® based on the underwater world of Octonauts™, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The World’s Greatest Toy Store® will be the first retailer in the U.S. to offer eager aquatic explorers the opportunity to take an exciting undersea voyage with the preschool line of action figures, playsets and vehicles based on the hit show, which airs daily on Disney Channel and Disney Junior.
The increasingly popular series, Octonauts, inspired by the beloved children’s books of the same name, follows the whimsical underwater adventures of brave Captain Barnacles Bear, swash-buckling Lieutenant Kwazii Cat and their expert medic, Peso Penguin, as the group sets out to explore the world’s oceans, rescue the creatures who live there and protect their habitats – above and below the waves. Produced by Silvergate Media with animation by Academy Award-nominated Brown Bag Films (“Doc McStuffins”), the series initially launched in the U.K. in 2010 before making its U.S. debut on Disney Channel in January 2012 to great ratings.
“The Octonauts franchise has already won the hearts of young U.S. fans who are eagerly anticipating the introduction of this preschool toy line so they can be among the first to recreate scenes from the popular series with its adorable and captivating characters,” said Jamie Uitdenhowen, Vice President, Divisional Merchandising Manager, Toys"R"Us, U.S. “We are thrilled to partner with Fisher-Price to launch this line of toys which will allow children to interact with their favorite undersea friends.”
Octonauts action figures, playsets and vehicles from Fisher-Price that will be available exclusively at Toys"R"Us stores nationwide and online at Toysrus.com include:
Whether on land or at sea, little oceanographers will love acting out scenes from their favorite Octonauts episodes with these adorable figures. From Captain Barnacles Bear to Lieutenant Kwazii Cat, each pack comes with anOctonauts character and a color-changing sea creature. Ages 3 years and up. Available beginning in early March.
Kids can take their favorite rescue scenes to the bathtub with Octonauts figures, animals and rescue tools. With two options to choose from – Barnacles with a Tunip water-squirter and a clamshell, or Kwazii with a water-squirting eel and a treasure chest – little ones are sure to be delighted when they see their creatures’ spots and stripes change color when placed in warm water. Ages 3 years and up. Available beginning in early March.
Using their fleet of aquatic vehicles called GUPS, Octonauts explore new underwater worlds and save sea creatures from danger during every episode. Now, kids can create their own heroic underwater missions with Kwazii, Barnacles, Shellington and their vehicles. The assortment includes the super-fast, shark-inspired GUP-B, the versatile Manta Ray GUP-D and the extra strong GUP-C that mimics a whale. Each GUP includes its own unique activation features and anOctonauts character, color-change creature and tools that can be used to complete rescue missions. Ages 3 years and up. Available beginning in early March.
Little adventurers can travel around Octonauts-style with the GUP-A Deluxe Vehicle Playset. Kids will love cranking the propeller to drive along the ground in a wavy motion or speed across water during bath time. The playset includes a Barnacles figure, angler fish, urchin, arm grabber, seaweed moustache and hook with rescue net. The vehicle can also store all pieces after playtime, making clean-up even easier. Ages 3 years and up. Available beginning in early March.
Kids can easily navigate their own deep sea expeditions with help from the Octo-Compass. Featuring phrases from little ones’ favorite Octonauts characters, Barnacles, Kwazii and Peso, each compass comes complete with creature sounds and, of course, the Octo-alert to signal the start of a new mission. Ages 3 years and up. Available beginning in early March.
Stationed at their home base, the Octopod, the Octonauts are ready to dive into action whenever there is trouble underwater. With this multi-level playset, young explorers can bring their own underwater adventures to life while having fun with the characters they love. Packed with over 10 play pieces, including Barnacles and Kwazii figures, a mini GUP-A vehicle, three collectible creatures, four rescue tools and the clip-on Octo-alert, intrepid tiny tots can send Octonauts down the slide to the Launch Bay or lower the rescue tools to retrieve injured sea creatures. 1 “AG13” button cell battery required (not included). Ages 3 years and up. Available beginning in May.
To download hi-resolution images, please visit: https://toysrus.sharefile.com/d/s1139624b80c403da.
Toys"R"Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 872 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 645 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company’s legacy of high quality toys has enhanced early childhood development for more than 82 years. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels®, View-Master® and Imaginext®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children’s programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®. The Company’s website,www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world.
Silvergate Media is a highly creative TV Production and licensing company driven by big ideas and big collaborations. Formed in 2011, and with offices in New York and London, Silvergate develops world-class brands which inspire, entertain, educate and engage through innovative content, great products and strong partnerships. Among these brands are Peter Rabbit and Octonauts, two highly successful international properties for children.
The Octonauts is a Children’s TV programme, produced by Silvergate Media and animated by Brown Bag Films. The TV programme is based on the children’s books written by Vicki Wong and Michael Murphy of Meomi Design Inc.
The Octonauts follows an underwater exploring crew made up of stylized anthropomorphic animals, a team of eight adventurers who live in an undersea base, the Octopod, from where they go on undersea adventures with the help of a fleet of aquatic vehicles.
Brown Bag Films® are one of Europe’s most successful creative-led animation studios. Established in 1994, their Dublin-based headquarters have produced cutting-edge animation for the international market, bagging numerous awards along the way including two Oscar® nominations for Give Up Yer Aul Sins (2002) and Granny O’Grimm’s Sleeping Beauty (2010).