easyhome Ltd. Announces the Launch of the Ultimate Franchise Opportunity - "Be A Contender IV"

MISSISSAUGA, ONTARIO - (Marketwire - Feb. 13, 2013) - easyhome Ltd. (TSX:EH), Canada's largest merchandise leasing company and a growing provider of financial services, is pleased to announce the launch of the Ultimate Franchise Opportunity "Be A Contender IV". The "Be A Contender" program provides experienced industry leaders with the opportunity to win an initial finance package of up to $750,000. This is a tremendous opportunity to own and operate an easyhome franchise, and become a true entrepreneur.

In 2010, the first three "Be A Contender" franchisees opened their very own easyhome franchise location and have been extremely successful in growing their existing stores and positioning themselves to expand their business to include additional locations in a very short period of time.

Matt Holman opened his first store in Odessa, Texas and successfully re-financed his loan after only one year when he partnered with one of easyhome's most successful franchisees. Matt now has three stores operating in Texas and is actively pursuing his fourth location.

Jerry Marshall opened his first store in Lynchburg, Virginia while Shane Birch opened his first store in Lawton, Oklahoma. Both have successfully re-financed their loans with local banks and both are working towards opening their second store.

"easyhome has allowed me to realize my dream", said Shane Birch, "I look forward to getting my second store open soon and working with the great support staff at easyhome who are helping me to become even more successful in the future."

"We have been delighted with the results from these three franchisees", said David Ingram, easyhome's President & CEO. "We continue to believe that the "Be A Contender" program is an attractive opportunity for the industry's best operators to own their own business. The United States remains wide open and if you have the will, desire and ability, then you should apply for this fantastic opportunity."

The application process is easy and kept completely confidential.

About easyhome Ltd.

As of February 13th 2013, easyhome Ltd. operated 193 easyhome leasing stores (including 9 consolidated franchise locations), 101 easyfinancial locations and had 49 franchise locations.

easyhome Ltd. is Canada's largest merchandise leasing Company and the third largest in North America, offering top quality, brand-name household furnishings, appliances and home electronic products to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. In addition, the Company offers a variety of financial services, including loans and prepaid cards through its easyfinancial Services business. easyhome Ltd. is listed on the TSX under the symbol 'EH'. For more information, visit www.easyhome.ca.


easyhome Ltd.
Steve Green
Vice President Franchising
(905) 272-2788 ext. 274



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