Menchie's Goes Mobile with Launch of New App

Self-Serve Frozen Yogurt Brand Releases Free iPhone Application

ENCINO, Calif. - Feb. 15, 2013 /PRNewswire-iReach/ - Delicious frozen yogurt just got easier to find! Menchie's, North America's largest self-serve frozen yogurt franchise, has just released Yumm Finder, an iPhone application to assist guests in locating stores and finding featured promotions.

Users who download the free application can search for Menchie's stores worldwide with ease and click-to-call the desired location or find driving directions in seconds. Within the app, users also receive details about new flavors, campaigns and discounts in the "View Promotions" tab.

Menchie's partnered with RAZUR, LLC of Atlanta, Georgia to develop and release the iPhone application. "This is just the first step for Menchie's," says Chris Merkle , CEO of RAZUR, "a mobile application is a great way to drive guest loyalty and brand engagement within the retail sector."

The Menchie's Yumm Finder app can be downloaded from Apple's iTunes store. The release is just a small part of Menchie's overall mobile strategy to integrate the application with the mySmileage loyalty program and rollout a new game app to further invite guests into the Menchie's world.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Guests can choose from more than 100 rotating yogurt flavors, a variety of over 70 delicious toppings and waffle bowls for unlimited combinations.

Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. Placing a focus on people and community before commerce, Menchie's franchisees actively donate thousands of dollars to local school programs and charitable organizations. With its own proprietary portfolio of frozen yogurt, Menchie's guests create their own unique combinations from over 100 rotating yogurt flavors, 70 rotating toppings and waffle bowls. Menchie's has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years. There are more than 240 locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchie's expects to celebrate 400 open stores in 2013. For more information, including franchising opportunities, visit menchies.com.

Link: Menchie's Yumm Finder (https://itunes.apple.com/us/app/menchies-yumm-finder/id597251911?ls=1&mt=8)

About RAZUR

Born as a digital agency in 2008, RAZUR advises clients on digital strategy across social, mobile and web channels. By analyzing millions of user events across these channels, RAZUR is able to help clients make better marketing decisions through global insights. Unlike traditional ad agencies or marketing firms, RAZUR not only offers strategy and consulting, but can also design and develop interactive applications in-house. For more information visit www.razuragency.com.

Media Contact:

Christina Erwin
Menchie 's
818-933-6529
christina.erwin@menchies.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Menchie’s

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