Villa Enterprises Opens Third Fast Casual Concept in Cairo, Egypt

Villa Enterprises Opens Third Fast Casual Concept in Cairo, Egypt
South Philly Steaks & Fries Opens in Mall of Arabia

February 15, 2013 // // MORRISTOWN, N.J. – Villa Enterprises Management Ltd., Inc. (, a global multi-concept restaurant franchisor, announced the grand opening of a South Philly Steaks & Fries at the Mall of Arabia in Cairo, Egypt by franchisee Ahmed Ghoneim. Over the course of 2013, Villa Enterprises plans to open five additional locations throughout the country, including a Villa Italian Kitchen location in the Mall of Arabia food court, with the help of franchisee Sherief Sobh.

“This past year we introduced two of our restaurant brands in Egypt with the opening of a Villa Italian Kitchen and Bananas at American University in Cairo and they have been well-received by the community, ” explained Adam Torine, Villa Enterprises Management’s senior vice president of business development. “Opening this concept in the popular Mall of Arabia provides another great opportunity to introduce our variety of flavors and dining options to Egypt, which is extremely valuable as the presence of upscale shopping centers continues to rapidly expand throughout the country.”

The opening of South Philly Steaks & Fries concept in Egypt increases Villa Enterprises Management to more than 40 international locations. The company currently operates international locations in seven additional countries including the United States, Italy, Azerbaijan, Colombia, United Arab Emirates, Turkey and Mexico.

About Villa Enterprises Management

Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises) is a global multi-concept restaurant franchisor with more than 330 quick service restaurant (QSR) locations across 38 U.S. states, Washington, D.C., Puerto Rico and seven additional countries. Founded in 1964 by Naples, Italy native Michele Scotto as a small pizzeria next to the Ed Sullivan Theater in New York City, Villa Enterprises today is an international organization that owns several unique QSR brands: Villa Fresh Italian Kitchen, Villa Pizza; Green Leaf’s; Bananas; Casa Java; Mo’ Burger; Far East; and South Philly Steaks & Fries. These brands can be found in malls, airports, casinos, college campuses, and outlet centers across the U.S. and internationally. Additionally, Villa Enterprises Management owns and operates several upscale full-service restaurants in the New York City Metro area. For more information, please visit 


Stefanie Rumpf
Oxford Communications
609.397.4242 ext. 179


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