Wholesome Tummies Announces Christine Dura as Vice President of Franchise Discovery
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Wholesome Tummies Announces Christine Dura as Vice President of Franchise Discovery

February 19, 2013 // Franchising.com // Orlando, Fla. - Wholesome Tummies, the first and only kids’ food franchise that provides healthy and delicious meals directly to schools, is determined to change the way American kids eat. To help promote its mission and continue its national expansion, Wholesome Tummies hired franchise sales veteran Christine Dura as Vice President of Franchise Discovery. In her new role, Dura will lead the company’s franchising recruitment efforts to help the brand expand nationwide.

Dura brings to Wholesome Tummies over 20 years of executive sales management and franchise-related leadership experience within the U.S. and abroad. In particular, she has worked extensively with franchise startups, helping to grow businesses, lead and train sales teams, and consult business owners on their franchising goals. Dura is also an entrepreneur and a seasoned franchisee – she’s owned several businesses and is a four-time master franchise owner, giving her an added insight into what it takes to run a successful business.

“I’m in a very unique position to be able to leverage my experiences and reputation at all levels, along with my vast personal and professional network, to drive immediate and long-term results,” Dura said. “I’m excited to bring my experience to Wholesome Tummies and help expand this meaningful and unique company throughout the U.S. so that kids, parents, and schools everywhere can have access to nutritious, exciting foods.”

Debbie Blacher, founder and CEO of Wholesome Tummies, added, “We are thrilled to bring Christine on board. With her leadership experience and deep knowledge of the franchising community, we’re confident Wholesome Tummies will see continued growth and success in the years to come.”

Wholesome Tummies’ mission is to make fresh, nutritious and exciting foods available to every child, everywhere, by introducing a Healthy School Solution to local schools. By working with Wholesome Tummies, schools receive access to the freshest, highest quality foods available through school lunch, catering and healthy vending programs – making a firm commitment to student health. That decision improves parent satisfaction, increases student enrollment and helps fight childhood obesity.

The Healthy School Solution consists of three parts: access to fresh foods through Wholesome Tummies’ lunch, catering and vending programs; education to teach about real food and further the educational mission of schools; and involvement activities like fundraisers and a scholarship program that keep parents and kids engaged and schools invested.

About Wholesome Tummies

Founded in 2007 in Orlando, Fla., Wholesome Tummies began franchising in 2010. Since then, Wholesome Tummies has expanded to 10 locations throughout the country, with plans to double that number in 2013. Long-term goals call for 250 locations within the next five years.

SOURCE  Wholesome Tummies


Jennifer Temple
Sanderson & Associates
P: 312.829.4350
F: 312.829.4360



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