Newest 16 Handles Grand Opens 31st Unit on Bleecker Street in the West Village

Grand Opening Celebration Includes Free Frozen Yogurt All Day, February 21st, at the New Bleecker Street Location

February 20, 2013 // Franchising.com // NEW YORK, NY – 16 Handles™ (http://www.16handles.com), today’s most innovative frozen yogurt brand, will celebrate the grand opening of its newest New York City store on Bleecker Street tomorrow, February 21. To celebrate, 16 Handles on Bleecker Street will serve free frozen yogurt all day (up to the first $5. One per guest.) Store hours are 11:30 a.m. - 11:30 p.m.

Located at 245 Bleecker between Carmine and Leroy streets, the new West Village store features a bold design that merges sustainability with style in a lounge-like environment. 16 Handles on Bleecker Street offers 16 rotating flavors of premium frozen yogurt, along with a fully loaded toppings bar, frozen yogurt novelties including cakes, fro-yo cookie sandwiches and frozen yogurt-infused Hot Chocolate Affogatos. A party room can be reserved for social functions. The 1,800 sq. ft. store features a sleek, multi-dimensional design that highlights the brand’s commitment to the environment with elements such as eco-friendly lighting, the integration of sustainable textiles and graphics that bring the outside in. Bleecker Street marks the 31st location to open for 16 Handles.

“The West Village is a fantastic retail and dining hub for New York City, and we’re excited to open our newest store in a neighborhood that our loyal guests and fans have been asking us about for more than a year,” states Solomon Choi, 16 Handles’ founder and CE-YO!

With 31 locations in 6 states, 16 Handles is known for setting the pace for the frozen yogurt industry by allowing consumers to Flaunt Their Flavor™. All 16 Handles’ flavors are Kosher certified and carry The National Yogurt Association’s seal of approval.

About 16 Handles

Founded in 2008 by foodservice industry expert Solomon Choi, 16 Handles was the first frozen yogurt brand to pioneer the self-serve concept in New York City. Today the company has grown to 31 locations across New York, New Jersey, Connecticut, Massachusetts, Maryland, and Florida and forecasts that 40 stores will be open by the end of 2013. Committed to sustainability, 16 Handles uses biodegradable packaging and spoons; each store plants 16 trees per day through a partnership with Trees for the Future. For more information visit http://www.16handles.com.

SOURCE 16 Handles

Contact:

Jarrod Walpert
PR/Communications
O: 212 260 4416
C: 201 753 8395

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