Krispy Kreme Adds Seasonal Flavor to Mini Cake Doughnut Line

Strawberry Krispy Juniors® Now Available at Participating Grocery and Mass Merchants

WINSTON SALEM, N.C. - Feb. 21, 2013 // PRNewswire // - For a limited time only, Krispy Kreme® is sweetening up its delicious line of Krispy Juniors® mini cake doughnuts with the seasonal flavor of strawberry. Strawberry Krispy Juniors are available in 12oz snack bags on the Krispy Kreme display at participating mass merchants, grocery and convenience stores while supplies last. Visit www.krispykreme.com/grocery

"Krispy Juniors are a fun and tasty snack for families on the go," explains Mark LaBrecque, Director of US Marketing Activation for Krispy Kreme. "With varieties such as powdered cake, mini cruller, dipped chocolate, and now strawberry, all made with our signature Original Glaze®, you are sure to find a favorite amongst these mini bundles of joy."

  • Add some sweetness to your day with Krispy Kreme Juniors in Powdered Cake, Mini Cruller, Dipped Chocolate Cake and new Strawberry while supplies last. SRP $2.99 at participating retailers. Not available at Krispy Kreme Doughnut Shops.

Vernon Rudolph founded Krispy Kreme Doughnuts in 1937, delivering Krispy Kreme doughnuts to grocers throughout Winston Salem, North Carolina. Seventy five years later, the legacy continues as Krispy Kreme delivery trucks travel millions of miles a year delivering Krispy Kreme's signature Original Glazed®, Iced, Kreme™ filling, cake doughnuts, a variety of honeybuns, mini-crullers, fruit pies, and other snack-sized doughnuts fresh daily to over 10,000 grocery, convenience and mass merchant stores in the United States. Find out more at www.krispykreme.com/grocery.

Connect with Krispy Kreme at krispykreme.com, KrispyKreme.com/HotLightApp , Facebook, foursquare and Twitter, and KrispyKremeDoughnuts on YouTube.

About Krispy Kreme®

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

Contact:

Lafeea Watson
+1-336-726-8878
lwatson@krispykreme.com

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