New DQ® Restaurant Opens in The Colony

New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings.

February 22, 2013 // Franchising.com // THE COLONY, Texas – The Dairy Queen® system has recently opened a new restaurant at 6360 North Josey Lane, Ste. 102 in The Colony. The new 3,000 square-foot DQ® Restaurant has added 45 new jobs, contributing to The Colony’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 5 percent this year.

“We are excited to open our first DQ Restaurant in The Colony and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and drinks,” said restaurant operator Cary Albert, who plans to open five additional DQ Restaurants in the Dallas/Fort Worth area in 2013. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

An Array of Menu Options

The DQ® Restaurant concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The Texas Country Foods® menu features the quarter- and half-pound Hungr-Buster® Burger made to order with premium flavor options, as well as other delicious and unique food items, including Texas T-Brand Tacos®, Grilled and Crispy Chick'n Sandwiches, Steak Sandwiches and the Chick’n Strip or Steak Finger Country Basket®, which also are available for either lunch or dinner. The new restaurant also will feature all of the DQ treat favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee-flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items.

Along with all of the DQ favorites, guests will enjoy delicious Orange Julius Premium Fruit Smoothies and fruit-blended beverages on the menu. Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt, and are blended fresh for customers upon ordering. The refreshing, frothy real-fruit Julius Originals are also blended fresh. Flavors for both Julius Originals and Premium Fruit Smoothies include Orange, Strawberry, Strawberry Banana, Tripleberry® and Mango Pineapple.

Design and Décor

The DQ Restaurant interior brings an innovative dimension to QSR dining. Highlighted by the modern open-air grill, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

The restaurant can seat 84 guests inside, 12 outside and also offers a convenient drive-thru window.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen and follow us on Twitter at twitter.com/#!/DairyQueen.

The Colony DQ restaurant at a glance:

Address: 6360 North Josey Lane, Ste. 102, The Colony, TX 75056

Phone: 214-469-1062

Employees: 45

Square Footage: 3,000 square feet

Number of Seats: 84 inside, 12 outside

Hours of Operation: The new restaurant serves lunch and dinner daily, 10:30 a.m. – 10:30 p.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,100 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation

Contact:

Amy Needham
Pierson Grant Public Relations
aneedham@piersongrant.com

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