Piperlime Announces Aimee Song of Song of Style as New Guest Editor

SAN FRANCISCO - February 21, 2013 - Piperlime, the online shop known for the freshest styles in fashion, continues to grow its successful Guest Editor Program. In partnership with leading lifestyle brand POPSUGAR, blogger Aimee Song of Song of Style will join Piperlime's Guest Editor program beginning this spring.

“Our guest editor program has been a vital part of Piperlime since we launched with Rachel Zoe,” said Jennifer Gosselin, senior vice president and general manager of Piperlime. “Our customers love the Guest Editor styling tips and picks on our site and in-store,” she continued.

The partnership will kick off today, giving customers access to Aimee Song’s styling tips, product picks and original video content on Piperlime.com and also on POPSUGAR.

“The Piperlime customer is very fashion-involved and we think she will love Aimee’s fresh and unique fashion point of view,” said Gosselin. “We have admired Aimee’s distinct style and vision, which she shares on her blog each day, and we are so excited to partner with her.”

About Piperlime

Launched in October 2006, Piperlime inspires customers with a fresh and unique mix of products, brands and price points. Favorite picks and tips on how to wear the season’s trends from Piperlime Guest Editors Rachel Zoe and Olivia Palermo keep customers in the know, providing them with a shortcut to chic. Visit us at piperlime.com. Piperlime is a division of Gap Inc. (NYSE: GPS).

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2012 net sales were $15.7 billion. Gap Inc. products are available for purchase in about 90 countries worldwide through about 3,000 company-operated stores, over 300 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

About Song of Style (http://songofstyle.blogspot.com/)

SOURCE Gap Inc.

 

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
SiempreTax
SiempreTax+ is a low-investment tax franchise opportunity. SiempreTax+ specializes in tax return preparation for individuals and small businesses in...
Denny's
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
Liberty Burger
Seriously Good Burgers. Awarding Multi-Unit Territories in Texas and surrounding states. (DFW Sold-out) Excellent food, drinks & ROI. We taste...
Minuteman Press International
Minuteman Press is the world's largest & number 1 rated printing & marketing franchise. Our business model features multiple revenue streams,...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)