February 26, 2013 // Franchising.com // Mellow Mushroom will celebrate a new and comeback opening in historic downtown Chapel Hill, North Carolina, on Monday, March 4. The restaurant is located at 310 W. Franklin Street, directly across the street from the luxury boutique Franklin Hotel.
“Originally, we had great plans for the Chapel Hill location that was open several years ago. Chapel Hill was the reason we moved from Alabama to North Carolina. Slightly premature in planning and with the economy, unfortunately we had to make the tough decision to shut it down,” states owner Kent Hodges. “Since then, we have opened stores in the Raleigh, Durham and Wake Forest markets. These locations have proven great success with the Mellow brand, and when we started getting calls from local landlords in the Chapel Hill market, we knew it was the perfect sign. We are thrilled to come back to Chapel Hill, and we are ready to show the community why Mellow is the perfect fit. Timing is everything, and we feel that this is the best outcome at just the right time!”
Mellow Mushroom features a creative menu with a wide variety of pizzas, hoagies, salads, calzones and appetizers. Options for vegetarians, vegans, kids and those that require gluten-free items are also available.
Each Mellow Mushroom consists of unique, one-of-a-kind artwork that coincides with the owners’ passion, giving them the creative freedom to express their vision. Designed by Amy Senn "Flashback" is the theme for the Chapel Hill store. This location will feature the largest mural in the Mellow collection, with the mural emphasizing the commonalities between the past and the present, with imagery drawn from UNC college yearbooks and psychedelic posters.
It is a dreamy trip starting at the front door as you are introduced to a full sized VW bus that is now a booth with plenty of community seating, a hostess stand built from old repurposed street signs and pieces of art that were restored from the original location in Chapel Hill.
Suiting every diner’s needs, this Mellow has something exciting for everyone. “Originally, at this location we featured live Blue Grass Music every Tuesday night. This is something that is coming back as tradition,” states Hodges. Enjoy the two full-service bars with plenty of craft beers, wine and liquor options. Join the Mellow Beer Club and make your way through the assortment of high quality craft beers while earning member-only rewards along the way. Interested in sports? This Mellow has enough premium vantages from just about any spot in the restaurant, and includes a large projection television for your Carolina gaming pleasure.
Mellow Mushroom will operate 7 days a week, opening at 11 a.m. For more information on Mellow Mushroom Chapel Hill, visit www.mellowmushroom.com/chapelhill, like us on Facebook at www.facebook.com/MellowMushroomChapelHill, and follow us on Twitter at @MMChapelHill. To receive more information about fun and exciting opportunities from Mellow Chapel Hill, sign up for our e-Club at www.mellowmushroom.com.
Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia. The collection, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 39 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizzas to-order in an eclectic, art filled and family friendly environment. Each Mellow is locally owned and operated with a unique vibe focused around great customer service and high quality food.
SOURCE Mellow Mushroom Pizza Bakers
Kent Hodges, Owner