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Jamba Juice Expands Healthy Convenience Choices with Launch of New All Fruit Smoothie Flavors for its “JambaGO®” Express Smoothie Concept

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Jamba Continues to Expand its Healthy Beverage “Quick Serve” Solution with the Launch of Two New JambaGO® Smoothie Flavors

EMERYVILLE, Calif. - (BUSINESS WIRE) - Feb. 27, 2013 - Jamba Juice Company (NASDAQ: JMBA) today announced the launch of two exciting new smoothie flavors to provide consumers with additional choices, now available in its JambaGO® express smoothie concept. JambaGO® was designed to facilitate the rapid expansion of Jamba’s brand presence into venues where healthier, quick serve options have become an essential component of the menu offering, such as K-12 schools, college campuses and university locations, convenience stores, grocery deli’s, and entertainment venues. The two new flavor offerings announced are:

• Mango Magnifico™ – Tropical mix of mango, pineapple and orange
• Apple Cherry Chill™ – A perfect pair of apples and cherries, bursting with flavor

The Company successfully met its 2012 JambaGO® goal of over reaching over 400 served locations in 2012 and expects continued, exponential growth in 2013. “The introduction of two new JambaGO® flavors signifies our acknowledgement that we have developed an innovative and differentiated solution for foodservice providers seeking healthier beverage options for their constituents. We are very pleased with our progress and expect to open an additional 1,000 served locations in 2013,” stated James D. White, chairman, president and CEO, Jamba Juice Company. “The popularity of our brand and quality of our products have facilitated rapid expansion of the JambaGO® concept and broadened brand awareness among new fans in new locations across the U.S.”

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as “outlook,” “believes,” “expects,” “appears,” “may,” “will,” “should,” “anticipates,” or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled “Risk Factors” in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

Source: Jamba Juice Company

Contact:

Jamba Juice
Mike Fuccillo
Dir. Corporate Communications
510-596-0100 X7
mfuccillo@jambajuice.com

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