February 27, 2013 // Franchising.com // Munich – Sixt, an international provider of high-quality mobility services, and Lebanese air carrier Middle East Airlines (MEA) have launched a comprehensive partnership. Through their international cooperation, both companies are making it possible for their customers to gain access to additional benefits for car and air travel in the form of bonus miles and savings. The cooperation is valid for 30 MEA destinations in Europe, the Middle East and Africa.
Members of Cedar Miles, Middle East Airlines’ frequent flyer program, will receive 500 bonus miles every time they rent from Sixt. They’ll even receive 1,000 bonus miles, which can be exchanged for appealing rewards, every time they rent from the exclusive Sixt Limousine Service. Additionally, members of Cedar Miles can take advantage of special conditions at Sixt depending on their card status. Blue and Silver Cedar cardholders will receive up to 10% off every rental from Sixt rent a car and rent a truck. Golden Cedar and Presidents Club cardholders will receive up to 15% off and a free upgrade to the next class of vehicle, depending on availability.
Regine Sixt: “I am very pleased about the international partnership with Middle East Airlines. The carrier is among the leading airlines in the Middle East and offers its guests exclusive services. That makes Middle East Airlines the ideal partner for Sixt. Our employees at the airline’s destinations are already looking forward to the passengers.”
Sawsan Kayssi, Head of Cedar Miles: “We consider the new partnership as an addition to all the benefits we offer to our members. We are looking forward to a fruitful partnership between MEA and Sixt.”
Sixt AG, with its registered office in Pullach near Munich, is an international provider of integrated mobility services. Founded in 1912, the company, together with its franchisees and partners, is represented in more than 105 countries. Sixt is the market leader for car rentals in Germany and Austria and one of the biggest OEM-manufacturer-independent full-service leasing providers. The Sixt Group generated a turnover of € 1.54 billion in 2010 and employs more than 2,900 people worldwide (excluding franchisees).
Middle East Airlines, the national airline of Lebanon, is one of the leading Middle Eastern carriers. From its home base in Rafik Hariri International Airport in Beirut, Middle East Airlines flies to 30 international destinations in Europe, Middle East and West Africa. Since 2003 the airline has carried out an ambitious fleet renewal program, with the addition of 4 Airbus A330-200s and the acquisition of 4 Airbus A321s and 10 A320s, which make up the current Middle East Airlines fleet. MEA offers its customers very luxurious services both on ground and on board, reflecting Lebanese culture and hospitality. For more information about MEA, visit www.mea.com.lb
Frank Elsner / Frank Paschen
Sixt Central Press Office
Tel.: +49 – 5404 – 91 92 0
Fax: +49 – 5404 – 91 92 29