Jamba Juice and Professional Football Player Vernon Davis Enter Store Development Agreement as Part of Company’s California Expansion Plan

Partnership With Pro Football Player Highlights Jamba’s Attraction for Entrepreneurial Athletes

EMERYVILLE, Calif. - (BUSINESS WIRE) - Feb. 28, 2013 - Jamba Juice Company (NASDAQ: JMBA) and professional football player Vernon Davis announced today the signing of a store development agreement that will enhance the brand’s presence in the extended Santa Clara marketplace over the next two years. The partnership provides a platform for a long-term relationship in which Mr. Davis plans to open two new Jamba Juice® stores in the Santa Clara area over the next two years, with an option to open two more new Jamba Juice stores in the same area over the following two years. As part of the new partnership, Mr. Davis has purchased one of Jamba’s existing stores in Santa Clara, and he is currently finalizing plans for its Grand Opening under his new ownership.

Jamba’s and Mr. Davis’s mutual goals in establishing this partnership are to leverage the strength of their respective brands to promote health and wellness in the Santa Clara area and to work together to help promote lifestyle changes for those seeking better dietary solutions. In addition, the expansion of Jamba stores in this marketplace will help promote economic development and provide job opportunities for local residents.

"Playing football in California, I have become a huge fan of Jamba Juice products and the Company’s mission to help inspire and simplify healthy living," said Vernon Davis, athlete and entrepreneur. "I am very proud to be associated with a brand that is so committed to helping consumers keep fit and eat healthy. Jamba offers a great line-up of good-tasting, better-for-you products and they have a long history of supporting the community, and especially in addressing the health and wellness needs of children, which is very important to me."

"Vernon is an outstanding athlete and role model, one who serves as an inspiration for those seeking to achieve high levels of success in their personal or professional lives. He is committed to enabling people to lead healthier, more active lifestyles and to supporting the community," stated James D. White, chairman, president and CEO, Jamba Juice. "Vernon has brought the same level of commitment to this business partnership that he brings to his game, and we are excited to have him join Jamba in making healthier, better-for-you products available to everyone."

Jamba sells a variety of food and beverage products including whole fruit smoothies, fresh squeezed juices, hot beverages, wraps, salads, sandwiches, frozen yogurt, and a variety of baked goods.

Vernon Davis is one of the highest ranking tight ends in football, has won numerous awards and has set numerous records, including sharing the record for most touchdown receptions for a tight end in a single season. With his ambitious workout and training regimen, Vernon is the embodiment of healthy, active living.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Source: Jamba Juice Company

Contact:

For Jamba Juice Company
Mike Fuccillo
510-596-0100 X-7
Dir. Communications
mfuccillo@jambajuice.com

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