Firehouse Subs® Races to the Motorsports Finish Line with Coca-Cola® Sweepstakes
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Firehouse Subs® Races to the Motorsports Finish Line with Coca-Cola® Sweepstakes

March 05, 2013 // // JACKSONVILLE, Fla. - Inspired by the success of their Coca-Cola Freestyle® fountain relationship, Firehouse Subs and Coca-Cola are teaming up once again, this time to rev up the engines of Firehouse Subs fans and stock car racing enthusiasts alike with a national sweepstakes.

From February 24 to April 21, Coca-Cola is running a Coca-Cola Photo Finish sweepstakes at Firehouse Subs locations where a Coca-Cola Racing Family member will be individually assigned to each of Firehouse Subs five regions, and a life-size cutout of the member is displayed in each restaurant. The participating Coca-Cola Racing Family members are Joey Logano , representing the Georgia and Gulf region, Greg Biffle , representing the West and Central region, Danica Patrick , representing the Florida region, Denny Hamlin , representing the South region, and Tony Stewart , representing the Mid-Atlantic region.

Firehouse Subs guests are encouraged to visit local restaurants to snap a photo with the cutout to be entered to win the Coca-Cola Photo Finish contest. Guests submit their photos via text, on or through US Mail. One grand prize winner will win a Coca-Cola Ultimate NASCAR Fan Experience, including two tickets to the 2013 NASCAR Sprint Cup Series™ race at Atlanta Motor Speedway, a ride-along with a Coca-Cola Racing Family member, airfare and hotel for two and a $500 cash gift card. Additionally, all participants in the region with the most entries will be awarded access to a Firehouse Pit Stop Bonus of a free medium sub from 5-6 p.m. on Sunday, May 5, valid for the first 100 guests. Grand prize drawing will be held around April 30, 2013 and the winner will be notified via email, phone, text or US Mail. Official rules for the promotion are available at

"Firehouse Subs is excited to partner with Coca-Cola and provide guests an incredible opportunity to experience the thrill and excitement of a NASCAR race," says Firehouse Subs Director of Brand Marketing Kristen Majdanics . "Stock car racing fans are known for their passion and enthusiasm for the sport, and in much the same way that Firehouse Subs is dedicated to extinguishing a firefighter-size appetite, we're thrilled that Coca-Cola is able to connect Firehouse Subs to loyal racing fans nationwide."

Coca-Cola Freestyle is a revolutionary, touchscreen-operated beverage dispenser that offers more than 100 brands, including waters, sports drinks, lemonades and sparkling beverages. Firehouse Subs was the first national restaurant chain to launch Coca-Cola Freestyle® fountains in all restaurants. With Coca-Cola Freestyle, visitors to Firehouse Subs locations across the nation have the ability to create their own personal and customized drinks at their fingertips.

About Firehouse Subs

Firehouse Subs is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by former firefighters and brothers Chris Sorensen and Robin Sorensen , Firehouse Subs is a brand built on decades of fire and police service, the highest quality meats and cheeses piled high, steaming hot subs, and its commitment to saving lives through the creation of Firehouse Subs Public Safety Foundation. The founders are the real deal, the food is their creation, and the company is built upon a family of franchise operators that share their same passion for serving others. Firehouse Subs consistently ranks No. 1 among fast casual brands in the categories of food quality, taste and flavor, and friendly service; for the last two years Franchise Business Review has ranked it No. 1 in franchisee satisfaction, and in 2012, the brand earned first place honors in the sandwich category in the Nation's Restaurant News Consumer Picks study.


35 states
591 restaurants
Headquarters: Jacksonville, Fla.



About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle . Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow on Twitter at or check out our blog, Coca-Cola Unbottled, at

SOURCE Firehouse Subs


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