New DQ Grill & Chill® Restaurant Opens in Atoka

New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings.

March 05, 2013 // Franchising.com // ATOKA, Tenn. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 11542 Highway 51 South in Atoka. The new 3,000 square-foot DQ Grill & Chill® restaurant has added 45 new jobs, contributing to Atoka’s employment growth. The new restaurant also will contribute to the state’s restaurant sales which according to the National Restaurant Association (NRA), are projected to increase by 3.4 percent this year.

“We are excited to open our first DQ Grill & Chill restaurant in Atoka and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and drinks,” said restaurant operator Paul Tibbetts. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

An Array of Menu Options

The DQ Grill & Chill concept blends the best of DQ® iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The food menu features the quarter- and half-pound GrillBurgerTM made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. Other menu offerings include Grilled or Crispy Chicken Sandwiches and Salads; Chicken Strip Baskets; Shrimp Baskets; Quesadillas and Chili Cheese Dogs.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ® Cakes and waffle bowl sundaes and cones, guests will enjoy the delicious Orange Julius Premium Fruit Smoothies and fruit-blended beverages on the menu. Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt and are blended fresh for customers upon ordering. The refreshing, frothy, real fruit Julius Originals are also blended fresh. Flavors for both Julius Originals and Premium Fruit Smoothies include Orange, Strawberry, Strawberry Banana, Tripleberry® and Mango Pineapple.

Design and Décor

The DQ Grill & Chill restaurant interior brings an innovative dimension to QSR dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

The restaurant can seat 76 guests inside, 40 outside and also offers a convenient drive-thru window.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen and follow us on Twitter at twitter.com/#!/DairyQueen.

Atoka DQ Grill & Chill restaurant at a glance:

Address: 11542 Highway 51 South, Atoka, TN 38004

Phone: 901-837-1185

Employees: 45

Square Footage: 3,000 square feet

Number of Seats: 76 inside, 40 outside

Hours of Operation: The new restaurant serves lunch and dinner.
- Sunday through Thursday: 10 a.m. – 10 p.m.
- Friday and Saturday: 10 a.m. – 11 p.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,100 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation

Contact:

Amy Needham
Pierson Grant Public Relations
919-270-9377
aneedham@piersongrant.com
www.piersongrant.com
www.highimpactdigital.com

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