March 06, 2013 // Franchising.com // EAST LANSING, Mich. – Biggby Coffee is inviting you to their BIGGest birthday bash yet, as the company celebrate 18 years of business with an all-day event for their customers on Wednesday, March 20! At participating locations franchise-wide, customers can get any tall, hot or iced beverage for just 99 cents until 5 p.m. After 5 p.m., all drinks will B 50% off!
“There is no better time than our birthday to thank our customers for making BIGGBY what it is today,” Bob Fish, company CEO and co-founder, said. “We’ve always said BIGBBY has the absolute best customers, and through the past 18 years, that has never changed.”
BIGGBY was found in 1995 by Fish and Mary Roszel, in East Lansing, MI. Based on their pervious food service backgrounds, the partners set out to create a coffee shop experience unlike any other. With the philosophy of making sure customers left their store in a better mood than when they arrived, and the founding principle to B happy, have fun, make friends, love people and drink great coffee, BIGGBY today has transformed the standard gourmet café paradigm.
In 2011, BIGGBY was named the fast growing coffee chain in the U.S. by CNBC, and this year, made its’ third consecutive appearance on Franchise Business Review’s Top 50 Franchisee Satisfaction List. Also FBR put BIGGBY atop the Food and Beverage category as well for all Franchises in America for 2013. BIGGBY made a move 68 spots up to number 201 on Entrepreneur Magazine’s 2013 Top 500 Franchise List. Currently, BIGGBY is experiencing 39 consecutive months of same store sales growth, averaging 8.5%, exceeding the QSR industry average both regionally and nationally.
“This birthday celebration is also meant to feature our franchisees for their hard work and dedication to the BIGGBY brand,” Fish said. “They are the ones who put the BIGGBY way to work every day, and I cannot thank them enough for all they do, and all they have helped BIGGBY to achieve.”
For the birthday celebration, frozen drinks will be available for an additional $1.00, as well as other drink upgrades. Customers can also participate in the birthday fun by sharing photos of themselves with their drinks from their favorite BIGGBY store using #BIGGBYbday.
East Lansing, Mich.-based Biggby Coffee opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. Biggby Coffee introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today Biggby Coffee has 164 cafes open or under contract across nine states including: Michigan, Ohio, Illinois, Indiana, South Carolina, Wisconsin, Kentucky, Florida, and Texas. For more information, visit www.biggby.com.
SOURCE Biggby Coffee