Liquid Nutrition Announces Expansion Into U.S.
Leading Health Food and Natural Supplement Retailer Teams Up with Formula to Support Aggressive Growth Strategy
TORONTO, ONTARIO - (Marketwire - March 6, 2013) - Liquid Nutrition Group Inc., ("Liquid Nutrition" or "Company") (TSX VENTURE:LQD)(TSX VENTURE:LQD.WT) leader in functional beverages, fresh pressed juices, vitamins and supplements, today announced its expansion into the United States with market development units opening in New York, Los Angeles and Miami as part of a 70-unit sales target in 2013.
The company has hired Formula, a national public relations boutique firm, as its agency of record to manage national PR strategy, drive editorial coverage and generate buzz in support of the brand's growth plan. This approach includes working with Team Liquid, the company's network of health, fitness and active lifestyle brand ambassadors, including Steve Nash of the Los Angeles Lakers and Matt Ryan of the Atlanta Falcons, to elevate the brand among U.S. consumers. Formula will also be responsible for implementing a regional media relations program to support new store openings.
Liquid Nutrition has experienced rapid growth and tremendous success in Canada and is poised to seamlessly transition into the U.S. under the direction of seasoned industry veterans Glenn Young, president and CEO, and Kris Simonich, vice president of franchise development.
"The U.S. is ripe with opportunity for Liquid Nutrition, as busy individuals are actively seeking convenient options that provide them with maximum nutrition. Our unique approach to providing a one-stop shopping experience for fueling a healthy and nutritious lifestyle primes us for success," said Young. "We are thrilled to have Formula join the Liquid Nutrition team to assist with our U.S. expansion efforts. Having the right partner with a deep knowledge in the QSR space as well as in the natural foods industry is an invaluable asset in establishing our presence in the market."
In addition to Formula, Young will continue to identify and align with new strategic partners to help promote Liquid Nutrition's innovative business model, which provides a comprehensive marketing foundation to support all franchisees among business and trade audiences. Liquid Nutrition has also built a national sales team overseen by Simonich, a U.S. franchise industry expert with more than 15 years of experience.
About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. (LNGI) (TSX VENTURE:LQD)(TSX VENTURE:LQD.WT) is a rapidly growing, hybrid retailer of functional beverages, fresh pressed juices, vitamins and supplements. Liquid Nutrition is committed to building a global brand in the health and wellness industry by bringing its healthy and delicious product offering to communities around the world. Through its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI has signed franchise agreements for more than 80 stores across Canada, as well as license agreement in the Caribbean and the Middle East. For store locations, business opportunities or more information visit www.liquidnutrition.com. Please join Liquid Nutrition on Facebook and follow on Twitter @liquidnutrition.
About Team Liquid
Comprised of pro-athletes and experts in the world of sports, fitness and nutrition, members of Team Liquid were selected based on their personal and professional dedication to healthy active living. Members of the Team Liquid include: Steve Nash, Matt Ryan, Suzann Pettersen, Russell Martin, Vincent Lecavalier, Torah Bright, Elaine Hastings, RD, LD/N, CSSD, Nutritionist, Trish Stratus, seven-time WWE World Champion and Yoga and Fitness icon, and Arlene Dickinson from CBC's Dragon's Den. To see what the Team Liquid has to say about Liquid Nutrition, please visit: www.youtube.com/watch?v=da785AGWQqk.
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U.S. Media Contact:
Canadian Media Contact:
Liquid Nutrition Group Inc.
Rob Hogan, Communications
Liquid Nutrition Group Inc.
Evan Brown, CFO
CHF Investor Relations
Jeanny So, Director of Operations
(416) 868-1079 x 225