March 06, 2013 // Franchising.com // MINNEAPOLIS - The Dairy Queen® system will kick off the spring season with special deals throughout March that highlight the iconic brand’s unique food and treat offerings.
Participating Dairy Queen and DQ Grill & Chill® restaurants in the United States will offer a Buy One, Get One (BOGO) Blizzard® Treat for 99 cents from March 4-24. The BOGO includes Mint Oreo®, the featured Blizzard of the Month, which is a refreshing mix of cool mint, tumbled with Oreo cookie pieces and DQ® signature creamy vanilla soft serve. The Mint Oreo Blizzard Treat is available just in time for St. Patrick’s Day in four different sizes, including the popular Mini.
In addition, the Dairy Queen system introduces a special food promotion with its Bacon Cheese GrillBurgerTM Combo Deal that includes a sizzling quarter-pound GrillBurger topped with melted cheese and crispy bacon, and served with fries and a medium drink, available throughout the month of March.
“As a brand, we are known for our quality, flavor and value, and that all comes together in March with our menu promotions,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “The Dairy Queen system continues to offer incredible food and treat deals that entice new fans to our restaurants and also give our existing fans a reason to visit us more frequently. Whether you are joining us for lunch, dinner or a snack, we have the perfect one-two spring-time punch with a BOGO Blizzard Treat offer and quarter-pound Bacon Cheese GrillBurger Combo Deal.”
Many Blizzard Treat flavors, including Mint Oreo, easily can be made into DQ® Cakes, which are perfect for celebrating holidays and special events including St. Patrick’s Day, birthdays, anniversaries and more.
In addition to signature treats, DQ Grill & Chill restaurants and other DQ locations offer delicious and unique food items, such as deli-style Iron Grilled Sandwiches. Other menu offerings may include Grilled or Crispy Chicken Sandwiches and Salads; Chicken Strip Baskets; Shrimp Baskets; Quesadillas and Chili Cheese Dogs.
The Dairy Queen system began blending simple combinations of cookies, candies, fruits and nuts with DQ soft serve in 1985 to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as Triple Chocoholic, Midnight Truffle and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.
The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.3 million members strong while the DQ Facebook fan page has more than 5.4 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at facebook.com/dairyqueen.
For more information about the Dairy Queen system, visit DairyQueen.com. Follow the DQ system on Twitter at twitter.com/dairyqueen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,100 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
SOURCE American Dairy Queen Corporation