EMERYVILLE, Calif., March 7, 2013 // PRNewswire // - Jamba Juice® announced today its participation in a breakfast challenge designed to increase the number of students who consume breakfast on a daily basis. From March 4 through March 22, students at both Pasadena High School and Marshall Fundamental School in the Pasadena Unified School District (PUSD) will compete against each other to see which school can drive the highest percentage of students to eat breakfast at school.
GENYOUth Foundation, a nonprofit organization dedicated to nurturing child health and wellness through improved nutrition and physical activity is supporting Jamba in the event by providing a turnkey physical activity solution as part of Jamba's "Team Up For a Healthy America" campaign, which encourages kids to adopt better dietary and physical activity habits and provides athletic equipment to schools across the nation.
PUSD will host Jamba and GENYOUth officials during a post-launch event on Thursday, March 7th at Pasadena High School, to celebrate this unique partnership of students, service providers and businesses working together to make a difference in the health of our nation's youth. The promotion of consuming a healthy breakfast also aligns with the district's wellness policy and the acknowledgement that health and academic success are interrelated.
The participating PUSD high school that generates the highest percentage of participation in the Breakfast Challenge will be awarded a GENYOUth Physical Activity Ring, which is an innovative, portable device that encourages kids of all levels of athletic ability to increase their physical activity. Pairing the activity ring with the breakfast challenge will help to address both the dietary and physical activity needs of our nation's youth and encourage better overall fitness.
"We are pleased to support the PUSD's efforts in making sure kids are starting their day with a healthy breakfast," said Jamba chairman, president and CEO James D. White. "Our JambaGO™ smoothie machines, which make healthy breakfast options more readily available for students, and our 'Team Up For a Healthy America' program, which educates them about health and wellness in a fun way, are the perfect solution to driving incremental participation in school breakfasts. We are also thrilled with the support from GENYOUth, as it sets an example of how organizations like ours can work together to inspire and empower kids to live healthier, more active lives."
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
Founded through an unprecedented public-private partnership with National Dairy Council (NDC) and the National Football League (NFL) committed to child health and wellness, GENYOUth brings leaders in health, education, government and business together in a movement to help America's youth achieve a healthier future. Their flagship program, Fuel Up to Play 60 (FUTP 60), is the largest health and wellness program in schools across the country and is currently active in more than 73,000 schools. Launched with additional partnership support from the U.S. Department of Agriculture (USDA), FUTP 60 encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. GENYOUth and FUTP 60 empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. When youth take action, change can happen. For more information, visit www.GENYOUthFoundation.org
SOURCE Jamba Juice Company