Bojangles' Supports its Brand Expansion by Strengthening Marketing Department
March 12, 2013 // Franchising.com // Charlotte, N.C. - Bojangles’ has hired Tammy Kravitz as the new local store marketing coordinator overseeing the company-operated stores in the Knoxville region. She will work to build Bojangles’ brand awareness in the Knoxville market through various local store initiatives and community outreach.
Kravitz previously worked as a temporary teammate with Bojangles’, serving as the franchise marketing and sales manager. Prior to her arrival at the company she was the marketing coordinator at Red Ventures, a marketing and sales technology company, working on behalf of the DirecTV account.
“We’re proud of the latest expansion within the Bojangles’ marketing department,” said Bojangles’ Senior Vice President of Marketing Randy Poindexter. “Tammy’s past experiences within our company and beyond in the marketing industry will help the Bojangles’ brand build an even stronger relationship with our loyal customers and the communities we serve throughout the Knoxville area.”
Originally from south Florida, Kravitz holds a Bachelor of Arts degree in communication studies with a minor in English from the University of North Carolina at Greensboro.
“I am excited for the opportunity to be part of the Bojangles’ marketing team,” said Kravitz. “Bojangles’ culture, branding and values exemplify the core of this company and I am thrilled to introduce these ideals – and great biscuits, chicken and tea – to the Knoxville community. Knoxville, look out… It’s Bo Time!”
For more information on Bojangles’, including details on restaurant locations and job opportunities, visit www.Bojangles.com.
Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves such classic menu items as made-from-scratch buttermilk biscuits; specially seasoned, never frozen fried chicken; Legendary Iced Tea™, steeped the old-fashioned way; and a variety of flavorful fixin’s. Bojangles’ boasts more than 500 locations in 10 states and the District of Columbia, primarily in the Southeast, as well as two international restaurants. For more information, visit www.bojangles.com or follow us on Facebook and Twitter.