Curves "Feed the Need" Food Drive Kicks Off on March 11

In Food Drive's 15th Year, 100,000 Donation Goal Will Benefit Local Food Banks and the Children's Charity "Blessings in a Backpack"; Curves Will Waive Joining Fee for New Members Who Donate

WACO, TX - (Marketwire - Mar 11, 2013) - Curves International announces its 15th Annual Food Drive, "Feed the Need," and challenges Curves' club members in the U.S. and Canada to meet a goal of 100,000 donations during the two week period of March 11 - March 23. Each club is asking its members to donate bags of non-perishable food or cash to support their local community food bank. In addition, Curves clubs will waive the joining fee for new members who bring in a bag of non-perishable food or donate $30 to their local food bank during the two week period.*

When combined donations from all Curves clubs reach the goal of 100,000 donations, Curves International will donate 10% of March 2013 profits to "Blessings in a Backpack," a non-profit organization that ensures that impoverished elementary school children are fed on the weekends throughout the school year.

"This year's theme, 'Feed the Need,' really represents both what we want to accomplish with this year's food drive and what we do as a business," said Curves Vice President of Marketing Mike Raymond. "We want to help feed families and school children who would otherwise go hungry on the weekends -- and we also want to 'feed the need' of women seeking a health and fitness program that fits their busy lifestyle."

Since its inception, the total contributions to local food banks from the annual Curves Food Drive exceed 75,000,000 pounds of food, according to Raymond. "Each year, we encourage our clubs and members to donate even more than the year before. Our annual Food Drive is a great way for members and their communities to fill a real need by restocking the shelves in local food pantries across the U.S. and Canada during a time when they are usually low."

For more information about the 2013 Curves Food Drive, please visit www.curves.com.

* Offer based on first visit enrollment, minimum 12 month e.f.t. program or joining Curves Complete. New members only. Not valid with any other offer. Valid only at participating locations through 3.23.13. © 2013 Curves International, Inc.

About Curves

Curves is the largest fitness franchise in the world, helping women in over 90 countries lead healthier lives. The company was founded in 1992 by Gary and Diane Heavin, who saw an opportunity to provide a fast, affordable workout for women in an industry that had often focused primarily on the needs of men. Since then, the company has continued to innovate, most recently with the launch of Curves Complete, an integrated program that combines exercise, meal plans, and one-on-one coaching for more effective weight loss. For more information, please visit www.curves.com.

About Blessings in a Backpack

Blessings in a Backpack is a 501C (3) non-profit organization currently feeding nearly 61,000+ children in the U.S. and Canada and two other countries. The program is a hybrid of private sector funding and public partnerships carried out in public schools. For more information about Blessings in a Backpack, please visit http://www.blessingsinabackpack.org/Home.aspx.

Contact:

Kathy Carr
Curves International, Inc.
Corporate Communications
kcarr@curves.com
800.848.1096 x2272

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