March 12, 2013 // Franchising.com // Weichert Relocation Resources Inc., a global leader in workforce mobility management, announced that Gustavo Higuera has joined the company as Regional Vice President, Latin America. Working from the company’s new Center of Excellence in Miami’s Blue Lagoon business district, Higuera will manage Weichert’s operations in Latin America, spearheading strategic expansion and helping clients optimize their workforce mobility programs across this region.
Hailing from Colombia and fluent in English and Spanish, Higuera has over 20 years of experience preparing companies and mobile employees for success in the LATAM market. He also possesses a solid track record for building service and support teams in this region.
“With mobility volumes in Latin America growing exponentially, having Gustavo at the helm of our new Center of Excellence ideally positions us to help our clients deploy talent faster, easier and more cost effectively throughout the Americas Region,” said Aram Minnetian, President of Weichert Relocation. “Gustavo’s deep understanding of the unique cultural and business challenges that companies face when moving talent into Latin America will make him a valued and trusted strategic partner.”
Higuera comes to Weichert with extensive workforce mobility experience, having held leadership positions at such companies as Brookfield and Prudential Relocation. As VP, Latin American Operations with Prudential, he was responsible for client relations, supplier development, new business, logistics and service support for the company’s entire Latin America footprint. In this capacity, he helped such companies as Intel, Philip Morris, Panamco and Amgen deploy critical talent in Mexico, Brazil, Argentina, Costa Rica, Chile and other LATAM countries.
In addition to his workforce mobility experience, Higuera has served as Sales Manager, Latin America for American Express International, Chief Marketing Officer for Banorte Financial in Mexico, and Executive Director with UNO Financial Group, responsible for business units in Panama and Peru.
“Becoming the workforce mobility supplier of choice in the Americas region is one of Weichert’s core strategic objectives,” said Higuera. “I look forward to driving us closer to this goal by building key partnerships, delivering unmatched local service and extending the reputation for excellence that Weichert has achieved throughout North America.”
Higuera holds an MBA from the Instituto de Estudios Superiores de Administración, considered Venezuela’s leading business school. He has also earned the Certified Relocation Professional (CRP) and Global Mobility Specialist (GMS) designations from Worldwide ERC.
Weichert Relocation Resources is one of the world’s leading global workforce mobility companies, making it faster, easier and more cost-effective for clients to deploy key talent and transfer critical skills. As an independently-owned company, operating without silos or shareholder pressures, we offer flexibility and responsiveness to meet any workforce mobility need, anywhere in the world, whether your company moves 10 or 10,000 employees. We also provide our industry’s deepest global service scope, including tax & compensation, international payroll, expense payments and much, much more. For more information, visit wrri.com.