Westin Hotels Announces Global Roll Out of Revolutionary Workspace Concept – Tangent™ at Westin
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Westin Hotels Announces Global Roll Out of Revolutionary Workspace Concept – Tangent™ at Westin

On the Heels of Successful Pilot the Highly Functional, Technology Driven Flexible Space is Rolling out to More than 40 Hotels Around the World

STAMFORD, Conn. - March 12, 2013 - (BUSINESS WIRE) - Today, Westin Hotels & Resorts announces the global roll out of Tangent™ (formerly known as Project Hive), an innovative workspace concept that meets the changing needs of today’s mobile business traveler. The new flexible workspace reinvents the small meetings model and has proven highly successful – receiving rave reviews and high usage from both guests and neighboring businesses in pilot hotel locations. Tangent is currently available at The Westin Boston Waterfront, The Westin Arlington Gateway Hotel and made its debut at The Westin Grand Munich this month. The offering will continue to roll out to more than 40 hotels worldwide this year including The Westin Resort Nusa Dua, Bali and The Westin Copley Place, Boston.

“Tangent’s unique offering is really striking a chord with today’s mobile workforce and driving demand for more locations across our global portfolio,” said Brian Povinelli, Global Brand Leader for Westin Hotels. “In our efforts to meet the needs of today’s mobile traveler, we are changing the way we do business to better customize the guest experience. While a hotel room or lobby is a place where you can do work, Tangent was specifically designed as a smart room and personalized work space that enhances productivity and can be booked on demand.”

In the U.S. 75% of the workforce is mobile and by the end of this year one-third of the global workforce will follow suit. In Westin hotel’s in-depth guest research, more than 70% of business travelers said an environment that better suits their work objectives would significantly improve their business travel experience. Forty-eight percent of travelers informed the brand that having facilities available whenever they wanted to use them would positively impact their hotel stay. Today’s business travelers are more portable and global than ever and are in need of a turn-key business and meeting solution designed for collaboration and connectivity. As a result, the Tangent workspace is highly-functional and fully-equipped, featuring media:scape by Steelcase technology, video conferencing, and seamless connectivity and collaboration areas. The Westin brand’s new offering is perfect for small impromptu meetings and can be booked by the hour, at a moment’s notice.

The brand’s signature new workspace features:

  • media:scape by Steelcase technology that offers an interactive space for participants to access and share digital information quickly and seamlessly. Video conferencing is also available at a four person seated workspace.
  • Televisions, printers, sound systems, Xbox 360® for games or DVDs.
  • Floor-to-ceiling white boards and fully stocked office supplies offer convenience and promote collaboration.
  • Wired and wireless internet for no additional fee. Flexible outlets are also located throughout the space allowing devices to power up regardless of location.
  • Privacy for groups of up to four to conduct small group meetings or hold calls and teleconferences.

The Westin brand’s design team worked to create a space that also embraced the trend of “co-working” where flexible, temporary, collaborative workspaces are becoming imperative for high-performance work. Within a small footprint of 260 square feet or less, Tangent’s workspace consists of communal, interactive and individual work zones. The design team also used the Westin brand’s inspiration from nature to create the color palate for the space and a large-scale wall mural. The inspiration for the mural was derived from Fibonacci sequences, which is a sequence of numbers that generate patterns found in nature, like the spiral of a shell. The color palette was also inspired by colors found in minerals and crystals to create a neutral base of grey, with accents of amber, emerald and sapphire blue.

For more information on Tangent please visit westin.com/tangent. For more information about Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.

About Westin Hotels & Resorts

Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed, delicious SuperFoods and WestinWORKOUT studio – have been designed with the guests’ well-being in mind. Westin hotels, with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)


Westin Hotels & Resorts
Nadeen Ayala

Nancy J. Friedman PR
Jenna Newmark

Courtney Long



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