Biggest Announcement in Domino’s 20-Year History

Domino's Pizza has launched a new premium pizza range with more of the high quality toppings that Australian's want. The new range is called Chefs Best and was released in Australia on Monday the 11th of March.

(PRWEB) March 13, 2013 - Today Domino’s Pizza Enterprises (Domino’s) has revealed their new Chefs Best™ range, a game changing initiative set to revolutionise the Australian pizza industry and reposition value in the eyes of the consumer.

The new range is timely with a recent survey of over 1,600 Australians revealing that 80% of respondents want more toppings and over 70% want more restaurant quality ingredients on their pizza.

Domino’s has responded with the launch of the Chef’s Best™ range which offers customers more of the restaurant quality ingredients they want, designed with premium taste in mind.

Domino’s CEO Don Meij said, “Australia has demanded change and we’ve pushed ourselves to respond.

“We always have our customers’ wants and needs at the front of our mind, and as market leaders it is up to us to push the boundaries in our industry and lead the way with new innovations and game changing products,” Mr Meij said.

The new range includes eight different pizzas - Chef’s Best Grand Supreme, Chef’s Best Loaded Meatlovers, Chef’s Best Chicken & Camembert, Deli Vege and Camembert, BBQ Duck & Blue Cheese, Chicken & Cranberry, Shiraz Lamb & Tomato and BBQ Pork & Hollandaise all available from only $8.

“Our new Chef’s Best™ range is all about more for less. We’re giving customers pizzas with more quality and more taste that are loaded with more toppings in every bite. At one of our lowest prices, this new range of pizzas is a game changer for us and the Australian pizza industry.”

The top-quality, premium restaurant ingredients include ground beef, ham off the bone, roast pork belly, oregano, blue cheese crème fraiche and baby spinach.

“At one of our lowest prices, this new range of pizzas is a game changer for us and the Australian pizza industry.”

For more information about the new Chef’s Best™ range please visit

About Domino’s

Domino’s is Australia’s number one choice in pizza, selling over 60 million a year. Opening its first store in Australia in 1983 the business has grown to include a franchise network of 570 stores across Australia and New Zealand and will celebrate 30 years in business this year.


Tracy Stephenson
Domino's Pizza
61 7 3326 5430


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

America's Dog & Burger
We're not complicated. Our systems and training allow you to bring a brand to your neighborhood that's laser-like focused keeping everything...
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...
e² Young Engineers
e² Young Engineers is an innovative new approach to teach STEM principles using our uniquely designed LEGO and K'nex kits.
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)