March 13, 2013 // Franchising.com // Boca del Río, Veracruz, Mexico - IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)], one of world’s leading global hotel companies, and Grupo Hotelero Latinoamérica, announce the opening of the Holiday Inn Express® Veracruz Boca del Rio. This is the sixth IHG-branded hotel in this region; previously opened IHG-branded hotels in Veracruz include two Crowne Plaza® hotels, three Holiday Inn® hotels and a Hotel Indigo® boutique hotel.
"Veracruz is a strong and diverse destination with robust demand, which is a tremendous growth opportunity for our franchisees,” said Gerardo Murray, vice president, Marketing Strategic Services, for IHG in Mexico, Latin America and the Caribbean. “IHG is focused on finding the right platforms to introduce the Holiday Inn Express® brand, which is designed to offer business and leisure travelers a comfortable, fresh, and modern experience."
The 120-room Holiday Inn Express Veracruz Boca del Rio features a contemporary style. The new-build hotel opens following a $10 million investment by Grupo Hotelero Latinoamérica, and is strategically located in the fast-developing areas of Veracruz and Boca del Rio. The hotel, on Blvd. Adolfo Ruiz Cortines 4298, is in close proximity to the Plaza Las Americas mall, and within walking distance of the World Trade Center Veracruz. Additionally, the hotel is just 15 minutes away from the General Heriberto Jara International Airport.
The Holiday Inn Express Veracruz Boca del Rio was also designed in line with the Holiday Inn brand family’s $1 billion global brand relaunch, the largest project of its kind in hospitality history. The relaunch continues to drive increased quality and consistency across the global portfolio. The new hotel features a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.
All rooms are equipped with complimentary wireless internet access, ironing kit (iron and ironing board), coffee maker, safety deposit box, flat screen TV, radio-alarm clock with support for audio, and a desk with an ergonomic chair. Other amenities include a fully equipped fitness centre, a meeting room and covered parking for 200 cars.
Guests experience a comfortable and smart environment with innovative preferred guest upgrades to ensure a pleasurable experience. The complimentary Express Start® breakfast bar features a full range of breakfast items, including a rotation of egg and meat selections, biscuits, yogurt, fruit, pancakes, the brand's proprietary cinnamon roll, and Smart Roast® coffee. The SimplySmart™ shower incorporates a proprietary Stay Smart™ Kohler showerhead, signature shower curtain with curved rod, upgraded 100 percent cotton terry towels and a custom line of cinnamon-scented bath products. Guests will enjoy the SimplySmart™ bedding collection, where they will find crisp fresh bedding that features an attractive decorative throw, a medium-weight duvet blanket and soft, 200 thread-count sheets.
The Holiday Inn Express Veracruz Boca del Río, owned and managed by Grupo Hotelero Latinoamérica, is franchised by an affiliate of IHG. Reservations can be made by calling 1-800-HOLIDAY or by going to www.ihg.com/holidayinnexpress.
Holiday Inn Express hotels participate in IHG’s guest loyalty program, Priority Club® Rewards, the industry’s first and largest guest loyalty program with 71 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com by calling 1-888-897-0089 or by inquiring at the front desk of this hotel or any of IHG’s more than 4,600 hotels worldwide.
Holiday Inn Express hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart ® at Holiday Inn Express hotels where they enjoy a free hot Express Start ® Breakfast Bar, free high-speed internet access and free local phone calls (US and Canada only). There are currently more than 2,100 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, call 1-800-HOLIDAY or visit www.hiexpress.com
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with over 71 million members worldwide.
IHG franchises, leases, manages or owns over 4,600 hotels and more than 675,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
5251-5247 ó Cel. 55-3707-1713
Holiday Inn Express