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Smashburger Smashes into Austin with 1st Location - Sizzling Up Austin's Dining Scene

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“Better Burger” Concept Opens First of Up to Three Austin Locations on March 21st at S. IH 35 and Slaughter Ln.

Austin, TX (PRWEB) March 13, 2013 - Austin can add a new “better burger” option to the city’s vast dining landscape. Smashburger, a Denver, CO-based fast-casual concept and the nation’s fastest growing “better burger” restaurant brings its fresh approach to burgers to Austin when it opens its first location on Thursday, March 21, 2013 at 9900 S. IH 35, with plans to grow two more locations in the market place.

Smashburger brings its juicy burgers that are smashed fresh, served delicious, along with its Haagen-Dazs ® shakes, tempting sides and regional menu items crafted to please local’s palates to Austin. Each Austin Smashburger features a regional menu created with regional flavors and tastes in mind. The Austin menu includes the regional Texas burger, with mustard, American cheese, lettuce, tomato, onion and pickles on an egg bun; Spicy Baja burger, with pepper jack cheese, guacamole, lettuce, tomato, spicy shipotle mayo, and fresh jalapenos on a spicy chipotle bun; BBQ, Bacon & Cheddar burger, with bbq sauce, applewood smoked bacon, cheddar cheese and haystack onions in an egg bun; and Avocado Club, with fresh avocado, applewood-smoked bacon, lettuce, tomato, ranch dressing and mayo on a multi-grain bun.

At Smashburger, the secret is in the smash. It starts with 100-percent—fresh, never frozen, Certified Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on toasted artisan buns and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

The 2059-square-foot Southpark Meadows store boasts a modern, contemporary dining experience that seats up to 50 customers and features an attractive patio, providing seating up to 35—an ideal place to sit back and enjoy a Smashburger accompanied by a selection of craft beer. The new store will also feature Smashburger’s new design features that boast high-tech digital menu boards, exposed steel, ceiling rafters, and localized graphics and art—showcasing a mosaic of photography which spotlights local landmarks.

Currently, Smashburger operates 38 stores in its home state of Texas, with plans to continue to grow the brand in Texas. In late Spring, Smashburger will open a second Austin location at the soon-to-open Mueller development. A third location is slated for the new shopping center at Lakeline and 183. This strong Smashburger presence doesn’t just mean delicious burgers for the Austin market, it also represents millions in annualized revenue and approximately 100 new jobs to the area.

“We’re excited to introduce Austinites to our first Smashburger location in Austin,” said Dave Propupek, CEO of Smashburger. “Austin’s dining scene is booming right now, and we feel fortunate to be able to add to the excitement in dining out with our signature menu of burgers and sandwiches that are smashed fresh and served with premium ingredients. We aim at being every neighborhood’s favorite burger and we are honored to have the opportunity to earn that level of respect from Austinites.”

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including craft beers, wine, hand-spun Häagen-Dazs shakes and IBC® root-beer floats in frosted mugs.

Smashburger at Southpark Meadows is located at 9900 S. IH 35 at Slaughter Ln. To reach the restaurant, please call 512.368.3225 or visit http://www.smashburger.com.

About Smashburger

Smashburger is America’s fastest growing, fast casual “better burger” restaurant with 200 corporate and franchise restaurants operating in 29 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted “best burger’ in cities all around the world. To learn more, visit http://www.smashburger.com.

About Consumer Capital Partners

Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit http://www.consumercp.com.

Contact:

Katherine Orellana
Studio Communications
(713) 524-2800

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