Star Wellness To Offer Military Veterans Discounted Franchise Fees
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Star Wellness To Offer Military Veterans Discounted Franchise Fees

Dallas/Fort Worth-based wellness provider joins International Franchise Association’s VetFran Program

March 13, 2013 // // DALLAS – As a way to honor the sacrifice they have made to our nation, Star Wellness announced today that it will offer military veterans a 10 percent discount on their initial franchise fee.

Johnette van Eeden, CEO of the Dallas/Fort Worth-based franchisor and provider of state-of-the-art healthcare screening services, announced the discount program as part of the company’s participation in the International Franchise Association’s (IFA) VetFran program.

Star Wellness corporate and franchise offices provide onsite medical screening and laboratory services to more than 200 corporations, local governments and school districts in 23 states.

VetFran provides a forum through which franchise companies can help military veterans make a smooth transition from military life to the business world.

“Both my father and stepfather served in the armed forces so I feel it is our duty to support the men and women who sacrifice so much for our country,” van Eeden said. “Star Wellness is excited to offer this opportunity to help veterans become successful business men and women. The discipline and goal-oriented skills they develop in the military are perfect for becoming successful franchisees.”

The IFA’s VetFran program was created in the early 1990s as a way to say “thank you” to veterans returning from the first Gulf War. Now one out of seven franchise businesses are owned and operated by military veterans, according to a study conducted by the IFA’s Educational Foundation.

"We applaud Star Wellness for joining our efforts to help veterans,” said IFA President and CEO Steve Caldeira. “We encourage all franchise businesses, including franchisors and franchisees, to answer the call to offer business ownership and career opportunities to veterans, military spouses and wounded warriors. Not only is this critical for the economic and social stability of veterans and their families, but it is an important component of the U.S. economic recovery."

“There is a proven record that veterans make very good franchisees,” van Eeden said. “I think Star Wellness will be a great fit for their experience and I look forward to what they will bring to our organization.”

About Star Wellness

Founded in 2003, Star Wellness is a pioneer and recognized leader in onsite medical screening and laboratory services that help corporations, local governments and school districts implement wellness programs to control or reduce healthcare-related expenses.

By focusing on early detection and prevention through affordable onsite testing, Star Wellness clients are able to encourage and improve employee participation in personal health management programs that lead to lifestyle change, tangibly reduce costs, and help protect corporate health benefits.

A proven business model that is built on reasonable profit objectives, low overhead, and rigorous operating cost controls allows Star Wellness to offer state-of-the-art screenings for a fraction of other providers’ costs.

More information about Star Wellness and franchise opportunities can be found at or by calling 800-685-5572.

SOURCE Star Wellness

Media Contact:

Scott White
BizCom Associates
(214) 458-5751



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