Valpak Adds more than Six Million Homes to Circulation
Leader in Local Print and Digital Coupons Continues Expansion Into New Markets
March 13, 2013 // Franchising.com // LARGO, Fla. – Valpak, a leader in local print and digital coupons, announced today that its unique business model and continued investment in emerging technologies has launched another year of exponential growth for the brand. In the first quarter of 2013, the company has signed franchise agreements with new partners in Boston, Mass.; Lubbock, Texas; Shenandoah Valley, Va.; Du Bois, Pa; and Southwestern Ontario in Canada, as well as announced expansion with existing franchisees in Canada that will add another 3.5 million new homes to circulation by April 2013. It's a continuation of the impressive growth the company saw last year, signing 17 new franchise agreements, and opening up six new markets that increased circulation of the Blue Envelope® by three million houses.
"Valpak's success in expanding to new markets and new homes means that we are helping to fulfill the business dreams of our franchise owners, as well as the small business owners in the communities we serve,” said Todd Leiser, Valpak’s director of franchise sales. “We look forward to continued advancements in our suite of digital and direct mail advertising products to bring meaningful business solutions to our customers and franchise partners."
Valpak is continuing its aggressive growth plan to increase its presence throughout North America, and is seeking qualified franchisees for additional territories including New Orleans, La.; Macon, Ga.; Portland, Maine; Little Rock, Ark.; and El Paso, Texas.
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated onto iOSPassbook and Windows Wallet, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.
Since its launch in 1968, The Blue Envelope has been broadly recognized and trusted, which has contributed significantly to Valpak’s current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
For more information on Valpak franchise opportunities, please contact Todd Leiser at email@example.com (800) 678-2743. You also may visit www.valpakfranchising.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com, an online site for free coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon app for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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